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2021
SESSIONS

 

Audience and Lecturer

VDTA•SDTA

SESSION SCHEDULE 

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Thursday, June 10

 

Sewing Machine Repair (Day 1)

8:00am-4:00pm

Norm Himebaugh

In this class you will learn where to start the repair. Starting at the first setting is a must. Then proceeding through the settings in proper sequence. Your tension will end up in the correct range for perfect stitching. We will cover pricing your work and your warranty practices. Machines and tools must be brought to class. A list will be provided.

$400 (2-Days)

Friday, June 11

 

40th VDTA-SDTA Anniversary Party!

7pm

VDTA-SDTA Staff

Celebrate the 40th Anniversary of the Vacuum and Sewing Dealers Trade Association, with the Independent Retailers and Suppliers that have made this incredible milestone possible. Join us at the Soleil Pool Deck for some fresh air, fun, food & cocktails. Meet up with your industry peers and enjoy the beautiful sunset view and night lights of the Eiffel Tower.

Included

PowerHouse Roundtable

1:00pm-4:00pm

Paul Laponte (Moderator)

Hear from some of the most successful dealers in the industry, as they discuss the “hot topics” regarding retail business today. Get insights into what is needed, along with the concrete solutions that worked for each of them.

Panelists:

Scott Goodman, Service Agreements
Tony Coulson, Store Promotions
George Moore, Facebook Promo's
Connor Brostek, Multi Facet Marketing
Liz Pooler, Accountability Dealer Group
Monica Lopez, Social Media Marketing

Included

Sewing Machine Rep. (Day 2)

8:00am-4:00pm

Norm Himebaugh

In this class you will learn where to start the repair. Starting at the first setting is a must. Then proceeding through the settings in proper sequence. Your tension will end up in the correct range for perfect stitching. We will cover pricing your work and your warranty practices. Machines and tools must be brought to class. A list will be provided.

$400 (2-Days)

Saturday, June 12

 
VDTA-SDTA Awards

VDTA-SDTA Awards

5:15pm

VDTA-SDTA Staff

Meet the new VDTA-SDTA staff! And hear plans for the future of this trade association. We will honor some long-time dealer members with their 20 & 30 year awards. And there may be a surprise or 2 in store!

included

Grow your Business with License to Create

Grow your Business with License to Create

9:15am-10:00am

Katherine Davis

Don't miss your chance to learn about the brand new "Sit-N-Sew" program by Hope Yoder, Embellish, and RNK! As consumers begin to return to your stores for live, face-to-face instruction classes, the New LTC dealer program is the perfect program to help you make machine and consumable product sales. Join Kathy Davis, Embellish Division Manager to learn all the reasons why any Sewing Retailer would want to be licensed to offer "License To Create" to their customers and determine if you may qualify to represent our new program. There will be several opportunities for those present to win valuable product prizes from Embellish. Seating for this event will be limited. Reserve YOUR Space TODAY! Call Kathy at RNK Distributing at 865-549-5115, and register for the Special Class while there are seats available! YOU MUST PRE-REGISTER For This Event.

included

Explode Your Sales: A Marketing System for Successful Retailers

Explode Your Sales: A Marketing System for Successful Retailers

2:00pm-3:30pm

Cathy McKillip

Year after year double-digit sales increases are not pie in the sky fantasy. This program will show you how to dramatically increase foot traffic, solidify customer loyalty, and turbo charge sales without spending a fortune! In this program you'll learn:

1. A simple way to get new customers that you can start using today.
2. 5 ways to give a BIG boost to your average sale.
3. The secret to turning those pesky donation requests into money in the bank.

Retail Profit Makers/Whiz Bang! Training sessions are sponsored by the VDTA-SDTA

$35

Analyzing Your Business Data

Analyzing Your Business Data

10:15am-11:00am

Tim Brashear

included

Introducing SewVacology: NEW Dealer Membership Community

Introducing SewVacology: NEW Dealer Membership Community

9:15am-10:00am

Walton Schilling

SEWVacology is your NEW Member to Member Connection! SewVacology utilizes MembershipWare--an innovative platform created to empower Associations, with creative software to succeed. MembershipWare provides the members of the Vacuum and Sewing Dealers Trade Association with the tools to build community, attract new members and simplify payments. In this session, Walton will discuss key features of the SewVacology/ VDTA-SDTA Members App. Topics covered will include: installing the member app on your smartphone, logging in & updating your profile, accessing Industry info & Events, scheduling meetings, and navigating the Directory & Resource Library.

included

Energy Intelligence :: The Workshop

Energy Intelligence :: The Workshop

9:30am-11:00am

Linda Loveless

included

What's New with Quilters Select

What's New with Quilters Select

10:15am-11:00am

Brianne Hickman

Join Brianne Hickman and Take a peek at the newest offering from Quilters Select. We have some very exciting new things in the works that we cannot wait to share with you. You do not want to miss this! This class is open to all dealers.

included

Interviews :: Successful CVAC Marketers

Interviews :: Successful CVAC Marketers

11:15-12:00pm

Grant Olewiler

This will be a hybrid class with interactive discussions from top CVAC sales and marketing professionals. Come prepared to add to the conversation as we explore the never-ending change of options to market one of the best-kept secrets in construction.

included

Making $$ with Service

Making $$ with Service

10:15am-11:00am

David Arnold

In depth format to earn top dollar servicing vacuums. How to give upfront estimates and get prepayments.

included

Profit First Workshop

Profit First Workshop

12:00pm-1:30 pm

Danielle Mulvey

Profit FIRST! Based on the bestselling book by Mike M, The Proft First Workshop will cover the What, Where, How, and Why to implement Profit First as a do-it-yourself cash management system. This workshop is directed to the independent retailers of the VDTA-SDTA conference.

Workshop Fee (includes Ebook "Profit First" by Mike Malk, and workshop materials and resources)

$50

David VS Goliath--Advantage David

David VS Goliath--Advantage David

9:15am-10am

Steve Butler

Industry giants pose a serious challenge to independents. How do you compete? This short class will transform your perceptions of size and power and help you recognize the many unique competitive advantages easily within your grasp.

included

Serger Repair (Day 1)

Serger Repair (Day 1)

9:30am-5:00pm

Norm Himebaugh

In this class you will learn the intricacies of the different settings and their relationship to each other. Finally understand that lower tension values in tightness are the reward for setting the machine perfectly. Machines and tools must be brought to this class. A list will be provided.

$400 (2-Days)

Get Found In Search Engines: SEO Tips for 2022

Get Found In Search Engines: SEO Tips for 2022

9:15am-10:00am

Tyler Rhoton

Learn the fundamentals of SEO and leave with an understanding of how to boost your online presence and drive traffic.

included

Social Media 101

Social Media 101

9:15am-10:00am

Kim Niedzwiecki

Have you been befuddled by the maze of social media and not sure how to get started? Social Media 101 will provide you with the foundation for social media results! The emphasis will be on Facebook and Instagram but these techniques can be applied on other platforms as well. Kim has 9 years of social media experience in the sewing and quilting industry working for everyone from major manufactures to shops and designers that have all achieved significant growth and you can too!
Sponsored by: Janome America

included

Referrals, Rewards, and Re-Marketing Magic

Referrals, Rewards, and Re-Marketing Magic

9:15am-11:00am

Chris Blakeman

Learn how to set up, automate, and optimize your Referral, Reward, and Remarketing system so that you can pay attention to the store.

included

Entrepreneurship-30 Years of Lessons Learned

Entrepreneurship-30 Years of Lessons Learned

10:15am-11:00am

Randy Schilling

Most entrepreneurs agree that the biggest benefit of becoming an entrepreneur is the personal satisfaction that comes from having the freedom to make your own business decisions and then act on them.
In this session, Randy will share his journey and lessons learned from starting, operating and sometimes (exiting) 4+ companies over the past 30 years.

included

Capturing More CVAC After-Market Sales

Capturing More CVAC After-Market Sales

10:15-11:00am

Grant Olewiler

Learn quick tips to view construction floor plans electronically and mark them up for central vacuum design and pip routing. Inlet valve placement, VacPans and even Hid-a-Hose instructions will be discussed. Reduce jobsite visits, present a professional response, and capture more installations. Bring your laptop and be ready to start designing during the class!

included

Keynote:  Energy Intelligence - You At Your Best

Keynote: Energy Intelligence - You At Your Best

8am-9:15am

Linda Loveless

The Secret :: Unlocking More Productivity and Success in Your Life.
What energizes you? What drains you? When was the last time you were at your best?  
It's time for a self check. Know your SuperPowers and how to tap in. Learn how "Me vs We" is centric to achieving your ultimate success!

included

Sunday, June 13

 

How to Use Facebook Ads to Grow Your Business

8:00am-8:45am

Learn how to use Facebook ads to grow your business.

Josh Sutherland

included

Christmas University

1:00pm-2:00pm

There's no doubt that lots of store owners are fighting the big box and online stores for sales and getting the most out of the Christmas selling season is a top priority. It's the best and easiest time of the year to bring in BIG bucks. Christmas "U" is focused on the important, must-do tactics to Maximize Christmas - all the tips and tricks and top-secret plans you need to know to make Christmas rock!

Retail Profit Makers/Whiz Bang! Training sessions are sponsored by the VDTA-SDTA

Cathy McKillip

included

Social Media 101

8:15am-9:00am

Have you been befuddled by the maze of social media and not sure how to get started? Social Media 101 will provide you with the foundation for social media results! The emphasis will be on Facebook and Instagram but these techniques can be applied on other platforms as well. Kim has 9 years of social media experience in the sewing and quilting industry working for everyone from major manufactures to shops and designers that have all achieved significant growth and you can too!
Sponsored by: Janome America

Kim Niedzwiecki

included

You Already Have The Answers

10:15am-11:00am

Seven things that niche market businesses can do to successfully leverage customer trends and drive rapid growth.
Americans spend more money and time online than ever before yet we continue to seek meaningful personal relationships and connections despite the seemingly disconnected modern retail experience. Our industry isn’t shrinking, it’s merely shifting. Everything from spending habits, to product development, to powerful influencers are shaping how and why and when we transact business. If we understand the dynamics of modern buying patterns, we can use modern tools alongside old fashioned business sense to stay relevant and profitable.

Tim Brasher

included

Story of a Store Remodel

9:15am-11:00am

Hear the truth of a store remodel from a fellow dealer on her experience -the good, the bad & the ugly business of a store remodel. How to create your remodel team, how to avoid pitfalls on common mistakes, how to create a new 'Image' to entice new customers, increase sales and profits.

Jim Rasmus

included

Introducing SewVacology: NEW Dealer Member Community!

8:00am-9:15am

SEWVacology is your NEW Member to Member Connection! SewVacology utilizes MembershipWare--an innovative platform created to empower Associations, with creative software to succeed. MembershipWare provides the members of the Vacuum and Sewing Dealers Trade Association with the tools to build community, attract new members and simplify payments. In this session, Walton will discuss key features of the SewVacology/ VDTA-SDTA Members App. Topics covered will include: installing the member app on your smartphone, logging in & updating your profile, accessing Industry info & Events, scheduling meetings, and navigating the Directory & Resource Library.

Walton Schilling

included

Understanding How Google Can Grow Your Business

10:15-11:00am

Learn how to use Google search to grow your business.

Josh Sutherland

included

How to Develop a Whiz Bang! Staff

10:00am-12:00pm

A top-notch staff is an independent retailer's biggest competitive edge. But a great staff doesn't happen by accident. It's created by recruiting the right people, training them effectively, and constantly coaching them to achieve peak performance. In this program you'll learn:
1. The secret to consistently great training - every employee, every time you hire.
2. The three reasons people don't do what they are supposed to - and how to solve that problem.
3. What to do when an employee "holds you hostage".

Retail Profit Makers/Whiz Bang! Training sessions are sponsored by the VDTA-SDTA

Cathy McKillip

$35

Post Pandemic: Website Strategies for the New Normal

8:00am-8:45am

We’ve analyzed quilter buying behavior through, and after, the pandemic and can teach you helpful tactics to grow your sales.

Tyler Rhoton

included

Sell More Sewing Machines!

9:15am-10:00am

Seeing is believing! Pointing to pictures on the product carton may seem to be “how it’s done”, but a few simple demonstration techniques will impress your prospects. Not only with the machines capabilities, but with your expertise as well!

Ray Winslow

included

SewVacology Talks

2pm-4pm

You’ve heard of Ted Talks?! This is our SewVacology industry take. Short lightening sessions. One topic per presenter. Every session with a key idea, concrete results, and the details so YOU can implement! Each “Talk” is 20 minutes. Come for one session or stay for all of them.

Scott Goodman, Chris Blakeman & others.

included

Floorcare Panel : Business Today and Tomorrow

8:00am-9:45am

Learn how industry leaders are dealing with change in the floorcare market. Hear how they not only survived, but thrive after this upended year! Top dealers discuss how they experience success, and how you can too.

Panelists:

Stephen Sprague, Sprague's Vacuums Plus
Kimberly Thomason, Vac MD
Cory Hankins, House of Vacuums Triad

Chris Blakeman (Moderator)

included

The Secret Ingredient is...

9:15am-10:00am

Learn the Kimberbell secret for creating programs that help dealers just like you grow their business and sell machines. Even while connecting through virtual platforms, you can provide an amazing customer experience with Kimberbell. See new product inspiration and receive a free gift for attending.

Kim Christopherson

included

Profit First Workshop

8:00am-9:30am

Profit FIRST! Based on the bestselling book by Mike M, The Proft First Workshop will cover the What, Where, How, and Why to implement Profit First as a do-it-yourself cash management system. This workshop is directed to the independent retailers of the VDTA-SDTA conference.
Note: This session is a repeat of the workshop on Saturday.

Workshop Fee (includes Ebook "Profit First" by Mike Malk, and workshop materials and resources)

Danielle Mulvey

$50

What's New with Quilters Select

10:15am-11:00am

Join Brianne Hickman and Take a peek at the newest offering from Quilters Select. We have some very exciting new things in the works that we cannot wait to share with you. You do not want to miss this! This class is open to all dealers.

Brianne Hickman

included

Boost Your Brand with Resale in Retail

9:15am-10:00am

Discover the top 10 custom branded retail resale items that will boost your brand and create customer loyalty through strategic logo placement and merchandising. Heather will reveal her secrets to creating a buzz amongst your customers and keep them coming back for generations.

Heather Capps

included

What's New with Floriani?!

8:00am-9:30am

Attention Floriani Dealers!!! You are cordially invited to Join Beth Palmer and Kathi Quinn for breakfast Sunday June 13 at 8:ooam to see What's New with Floriani. There will be several opportunities for those who attend to win valuable prizes from Thread Sets to Software!
Reserve YOUR Space TODAY! Seating for this event will be limited as we will be following the Legal Guidelines for Social Distancing as directed by the Las Vegas and State of Nevada Health Authorities.
Call Beth Palmer, your Floriani Division Manager at 865-549-5115 and register for the Special Breakfast Meeting while there are seats available! YOU MUST PRE-REGISTER For This Event. This Class is open to Floriani Dealers only.

Beth Palmer and Kathi Quinn

included

Serger Repair (Day 2)

8:00am-4:00pm

In this class you will learn the intricacies of the different settings and their relationship to each other. Finally understand that lower tension values in tightness are the reward for setting the machine perfectly. Machines and tools must be brought to this class. A list will be provided.

Norm Himebaugh

$400 (2-Days)