2017 VDTA Convention


FabSwitch App Enabling Customers
to Steer their Sewing Vision

Helps customers envision a pattern with fabric of their choosing

As a sewing and quilting retailer, what happens when your customer just can't envision their project? You are so close to that sale – maybe its fabric, batting, or other notions – but can't move them beyond their creative block. If you're a quilting store, you know that quilting patterns are designed using specific fabrics, and when that fabric is no longer available, seeing the pattern in a different selection can be tough. Well, it's time to solve that problem and let FabSwitch take the stage!

FabSwitch is an app available on Mac and PC, which allows customers to switch out the fabrics used in an original pattern with their new or alternate selection. The new fabrics can be chosen from a database of pre-loaded current fabrics, or as a store owner, you can take a photo of your own fabrics and upload them for use with the app.

With just a click of a button, the fabrics in the original design are replaced with your customer's new selections. And to make shopping – and sales – easy, customers can then print out the new image along with a list of the new fabric requirements.

"FabSwitch takes the guesswork out of how the vision of a pattern will look, so customers can purchase your fabrics confidently and without fear of what the final product will look like," says Barb Cherniwchan, creator of FabSwitch.

The FabSwitch app is FREE and works in conjunction with FabSwitch digital patterns available at shops across Canada and the U.S. The digital patterns can also be purchased at Fabswitch.com, and a demo video of how the app works can be found on FabSwitch's homepage.

Barb Cherniwchan developed the FabSwitch system in 2016 as a division of Coach House Designs. Joining the industry in 2000 with an online fabric shop, Barb soon expanded her business to two retail locations. In 2008, she sold her shops and began designing patterns under Coach House Designs.

This month, Coach House Designs and Kathy Schmitz have collaborated to create a pattern package called "Best Time Ever!" The lap quilt, wall hanging, table runner, coasters, and embroidered pillow all have a camping theme to recognize that in times of tragedy, in particular the wildfires and hurricanes that have devastated parts of Canada and the U.S. this year, it is important to enjoy the simple times with your family and friends.

Fifty percent (50%) of the proceeds to the designers from the pattern package will be donated to the Red Cross. The pattern package is FabSwitch compatible and available November 1. For more information about FabSwitch, call 604-991-9925 or email info@fabswitch.com!



Reprinted from Floor Care & Central Vac Professional & SQE Professional, November 2017