2017 VDTA Convention

VDTA May 2017


Protecting the Environment Starts at Home:
How to Make Every Day Earth Day with e-cloth®

Synthetic chemicals – which contaminate homes and the environment – have signifiantly increased in terms of availability. In fact, one of the top news stories recently reported on seeker.com states that "[f]ully 10 million new compounds are being unleashed each year: That's more than 1,100 every hour, or 19 per minute."1 They are being released into the atmosphere, into waterways, and eventually into U.S. homes. Protect the home environment by cleaning chemical-free with e-cloth and just water, and in turn, protect the outdoor environment too!

Earth Day, which is dedicated to bringing awareness to and expanding the environmental movement, is celebrated every year on April 22 by millions of people around the world. Earth Day may only be celebrated one day, but its scope spans every day of the year. e-cloth helps introduce and support a chemical-free, waste-free lifestyle and helps consumers protect their environments for Earth Day and every day.

  1. e-cloth prevents needless toxic chemical pollution. The U.S. Environmental Protection Agency lists Volatile Organic Compounds (VOCs), commonly found in cleaning products, as some of the worst environmental hazards in household cleaners. VOCs "contribut[e] to smog formation in outdoor air and [are] released to the environment during normal use through evaporation…and rinsing down the drain of residual product from cleaned surfaces, sponges, etc."2 e-cloth cleans using just water, making it a natural and safe way to reduce air quality pollution.
  2. e-cloth decreases the amount of disposable trash. The EPA estimates that the average person generates over 4.4 pounds of trash every day3. According to the Stop Trashing the Climate report, "[b]y reducing our waste 1% per year and recycling and composting 90% of our discards by 2030, we could save 406 megatons of carbon dioxide equivalent every year. This is the equivalent to shutting down 21% of our nation's coal-fired power plants."4
      • a. Paper towels – Americans create more than 3,000 tons of paper towels waste per year. e-cloth is reusable up to 300 machine washes, keeping unnecessary waste out of landfills.

e-cloth makes it easy to create a chemical-free lifestyle and reduce the amount of consumer waste created while cleaning. Just in time for Earth Day and Spring Cleaning, e-cloth is releasing its most popular promotion - Two Cloths for the Price of One. It is available in two of its best-selling products:

    • General Purpose Cloth used for general cleaning of all hard surfaces and light dusting; easy and eco-friendly replacement for paper towels.
    • Glass & Polishing Cloth used on glass and other shiny surfaces and provides a streak-free, smear-free polished finish;
      great replacement for glass cleaners that contaminate the air.

Offering e-cloth is a great way to help customers do their part to decrease unnecessary pollution both for their home environment and the Earth. e-cloth cleans better in less time with less effort than traditional cleaning products and protects what's most important. For inquiries about or to place an order, please contact ESSCO at 800-321-2664 or sales@ESSCO.net.

About the Company: Chemical-free cleaning is now a worldwide movement and e-cloth is leading the way. e-cloth's leadership is based on its assortment of high-performance, task-specific cleaning products that make it possible to clean any hard surface in the home, perform beyond user expectations, and provide a better clean in less time using just water and a cloth. Find out more at www.ecloth.com.

1. Mulvaney, Kieran. "Chemical Pollution Is Soaring Faster Than We Can Measure It." Web accessed February 1, 2017.

2. U.S. Environmental Protection Agency. "Greening Your Purchase of Cleaning Products: A Guide For Federal Purchasers." Web accessed March 2, 2017.

3. U.S. Environmental Protection Agency. "Advancing Sustainable Materials Management: 2014 Fact Sheet."
Web accessed March 2, 2017.

4. Platt, Brenda, et. al. "Stop Trashing the Climate."
Web accessed March 2, 2017.


Reprinted from Floor Care & Central Vac Professional, May 2017