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VDTA May 2017

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Make Your Website Work FOR You

How important is a website? Just like your physical store, first impressions matter.  When a potential customer finds your website, what do they find? Is it mobile-friendly? Does it load fast? Is the content relevant to your community and service offerings? In this article, we will break down three important attributes that each website should have.
 
Mobile-Friendly
On April 21, 2015, Google released the mobile-friendly ranking algorithm, one of the largest algorithm changes to date. There is no degree of "mobile friendliness"; you either are mobile friendly or you ARE NOT.

With nearly 60% of searches being on a mobile device, it is crucial that your site is mobile-friendly or you will lose web traffic to your competitors. The easiest way to find out is to visit https://search.google.com/search-console/mobile-friendly and enter your website address. It will present your site's mobile-friendly status and, if needed, suggestions of changes to make your site mobile-friendly. If your site is not mobile friendly, get with your current web provider immediately to resolve this issue.
 
Page Speed
We have all clicked on a website and then waited painfully as the mouse cursor rotates and rotates and rotates while the page tries to load. Google hates that as much as we do!

Many factors can contribute to slow page speed, and a lot of it deals with the technical side of how a site is built. It can range from where your server is located to the size of the images on the site. Google has developed a tool where you can enter pages of your website and learn their page speed, assessed as a number between 1 – 100. Anything over 70 is a good score. Here is the link to run the page speed test: https://developers.google.com/speed/pagespeed/insights/.

Content
When a potential customer types in the search term "sewing machine repair near me," Google looks through all sites with relevant content. If you offer "Sewing Machine Repair" but don't have a sewing repair page, you're making it more difficult for Google to show your website in the search results.

Josh SutherlandRemember, Google wants to show the best result for the user, so make it easy on yourself and create good content for your site that is relevant. A good rule of thumb is to include 300-600 words per page of unique content. Do not copy content from other websites, as that can get you penalized with Google. Write unique content and include words that your audience uses when searching for your service.

If you have any questions or would like a free review of your site, reach out to Josh Sutherland at josh@sewandvacmedia.com or give him a call at
208-509-7908.

Josh Sutherland
Sew & Vac Media

Reprinted from Floor Care & Central Vac Professional, May 2017