2017 VDTA Convention

VDTA May 2017


"Eye Candy" with Sulky at VDTA

At the VDTA Trade Show in Las Vegas, Sulky introduced their fabulous new co-branded line of thread called Cotton+Steel Thread by Sulky. Fred Drexler, Founding Partner, was happy to report that enthusiasm and traffic were very strong.

Excited dealers learned that the Cotton+Steel thread line is a gorgeous 50 wt. cotton piecing and sewing thread that is the highest quality, long staple, 100% Egyptian Cotton thread in the marketplace today. This strong 2-ply cotton thread is made by Sulky for the discerning customer who understands and appreciates quality.

Numerous retailers were impressed with the unique and attractive presentation of the product line, which included many different spool colors and label designs, along with an eye-catching metal thread display in which every tray rotates independently. Retailers kept commenting, "When you see everything together, it's really like eye candy."

And speaking of eye candy, Drexler was very proud of the fact that the Sulky booth won 1st place for Best Booth in its category.

Cotton+Steel Cotton thread is available in 100 colors that include essential sewing colors and a mix of fun, vibrant colors ranging from Sweet and Serene to Bold and Vibrant and Playful to Sophisticated. The colors were carefully chosen to mix and match across all Cotton+Steel collections, and they work wonderfully on all other Classic Quilting Cotton, Unbleached Cotton, Cotton Linen, Double Gauze, and Rayon.

Like Cotton+Steel fabric, Cotton+Steel thread follows the traditions of creativity, resourcefulness, and innovation that are inherent in the sewing and quilting world.

Drexler stated that Cotton+Steel has partnered with Sulky to create this highly desirable line of thread this is destined to become a staple in every quilting and sewing store.

All Cotton & Steel thread displays were on sale at the VDTA show for an extra 10% off the regular wholesale price. This sale continues through the end of May 2017. And now, as an added incentive, shipping in the continental USA will be FREE through the end of May 2017.

According to Drexler, Sulky makes ALL of their cotton thread from premier quality 100% Egyptian Cotton grown in Egypt, while it's also dyed and finished in Italy.

Like every other Sulky spool, all Cotton+Steel thread spools have a "snap spool" end. Gently lift up the end with your thumb, release the thread, and then snap it close.

Like all of the other Sulky cotton threads that have been sold for the last 20 years,
Cotton+Steel cotton thread will only ever be sold in Independent Retail Stores; never in chain stores.

Drexler stated that when you add in

  • 126 colors of the enormously popular Sulky Cotton Blendables, (available in both 12 wt. and 30 wt. on the regular size spools)
  • 130 vibrant solid colors of both 12 wt. and 30 wt. Cotton
  • 130 Sulky Cotton Petites
  • And over 300 Cotton Jumbo Cones

Independent Retailers now have over 1,100 SKU's of Sulky Cotton Threads that they can offer exclusively to their customers with the full knowledge and confidence that Sulky never has and never will sell any Cotton Threads directly to any major chain store.

For more information about Sulky Products and Seminars, log onto www.Sulky.com or call 800-874-4115.Sulky

Reprinted from SQE Professional, May 2017