2017 VDTA Convention

VDTA May 2017


World's Largest Sewing Machine Manufacturer
To Unveil New La Vergne, TN Facility For
Company's Global Headquarters

SVP New Global Headquarters
Backed by new leadership team, SVP Worldwide, manufacturer of the
SINGER®, HUSQVARNA VIKING® and PFAFF® legacy sewing machine brands,
hosted ribbon-cutting celebration Friday, March 3

SVP Worldwide, worldwide sewing machine manufacturer and source of legacy sewing machine collections SINGER®, HUSQVARNA VIKING® and PFAFF®, marked the opening of its new global headquarters on March 3 with a ribbon-cutting celebration at the La Vergne, TN location, now home to the company's global business and commercial operations as well as a state-of-the-art training center.

SVP Worldwide is a global enterprise with corporate offices in the U.S. and Sweden, and more than 1,651 employees worldwide. The company has maintained facilities in La Vergne for 16 years in two separate, adjacent locations. The company's new 213,774 sq. ft. facility, built under the direction of SVP Worldwide's new senior leadership team, consolidates and enhances operations. It will be home to 113 full-time employees, incorporate warehouses, and feature an advanced training center providing business and educational classes to thousands of sewing machine dealers, retailers, and employees.

"For more than 16 years, SVP Worldwide's talented and dedicated workforce here in middle Tennessee has brought our iconic sewing machine brands to eager consumers, and has benefited from the economic vitality of this region in the process," said SVP Worldwide CEO Paul Block. "We are so pleased to rededicate our commitment to contribute to that economic vitality with the opening of our new contemporary space."

Late in 2016, SVP Worldwide brought together a new, highly experienced North American leadership team to accelerate its mission to spread the arts of sewing, quilting, and embroidery among enthusiasts by manufacturing exceedingly accessible yet advanced sewing machines. The team is comprised of the following; each played a critical role in the opening of the new facility:

  • Chief Executive Officer Paul Block, who joins SVP Worldwide with an extensive track record of senior leadership experience across the consumer products industry, most recently as President, CEO, and Chairman of the Board of Merisant Worldwide, Inc., a global consumer packaged-goods company.
  • Executive Vice President and Global Chief Marketing Officer Bob Carlson, who joins SVP Worldwide bringing general management and commercial leadership from leading branded consumer durable companies like Black and Decker, Newell Rubbermaid, and Bosch Home Appliances.
  • Executive Vice President and Chief Operating Officer Kevin Bush, who joins SVP Worldwide from Schweitzer-Mauduit International, Inc. and Clarcor, a leading global provider of filtration products originally headquartered in Franklin, TN.
  • Vice President of Human Resources Bert Belasco, who joins SVP Worldwide bringing senior leadership experience in Global Human Resources with leading companies such as Sara Lee, Workflow Management Company, and Merisant. Belasco retired as a Lieutenant Colonel with the US Army.

"SINGER®, HUSQVARNA VIKING® and PFAFF® represent both the history and future of sewing, quilting, and embroidery worldwide, and our
March 3rd opening was all about that future," said SVP Worldwide CMO Bob Carlson. "We will now be able to not only streamline all operations, but bring people to middle Tennessee from everywhere for hands-on experience in our training center with the finest sewing machines in the world. They'll then be able to share that knowledge and enthusiasm with countless creatives who love to express themselves using the endless and ever-growing capabilities of our sewing machines."

About the Company: SVP Worldwide is a leading global sewing machine company and source of the SINGER®, HUSQVARNA VIKING®, and PFAFF® sewing machine collections. As a global leader doing business through its affiliated companies in over 190 countries, SVP Worldwide specializes in the design, manufacture, and distribution of high quality consumer and artisan sewing, quilting and embroidery machines, accessories, and notions. For more information about SVP Worldwide and its brands please visit: 

www.svpworldwide.com www.husqvarnaviking.comwww.singer.comwww.pfaff.com

Reprinted from SQE Professional, May 2017