2017 VDTA Convention

VDTA May 2017


International Trade Show and Convention

BERNINA 350 Special Edition "I Love Sewing."
BERNINA 350 Special Edition
"I Love Sewing."
BERNINA 350 Special Edition "Hello Lovely"
BERNINA 350 Special Edition
"Hello Lovely"

This year at the 2017 VDTA•SDTA International Trade Show and Convention, BERNINA of America introduced the new line of bernette machines, unveiled the new BERNINA 350 Special Edition Cotton+Steel (B 350 SE) sewing machine, and showcased the BERNINA Toolbox Software.

bernette, marketed and sold by BERNINA, introduced an entirely new line of bernette machines. The new line consists of three mechanical sewing machines including the b33 (MSRP $269), the b35 (MSRP $339), and the sew&go1 (MSRP $199). bernette also introduced two computerized sewing machines including the b37 (MSRP $549) and the b38 (MSRP $749), and the b44 Funlock Overlocker (MSRP $599). The new bernettes are Swiss designed and offer competitive features in a modern and sleek design. The new bernette Series machines are now available. For more information, visit

The b33 and b35 mechanical models are easy to operate, have a front-load hook system, and a sewing speed of 860 stitches per minute. The b33 features 15 stitch patterns and the b35 with 23 stitch patterns. Additionally, the machines have an LED light, high stitch quality, and a needle threader.

The b37 and b38 computerized models are stylish, two-colored machines that have a drop-in bobbin, a 7mm stitch width, and needle stop up/down function. The b37 has 50 stitch patterns and the b38 has 394 stitch patterns which include alphabets. Additional features of the b38 include the automatic thread cutter and comes standard with an extension table.

The b44 Funlock Overlocker is a 2-3-4 thread overlocker that offers sewists 16 stitch options. Stitching at 1,300 stitches per minute, the bottom drive knife, differential feed feature, and integrated rolled hem option make the b44 a very desirable machine for the budget-conscious sewist.

The sew&go1 has 9 stitch patterns, a 4-step button hole, 750 stitches per minute, and a front-load hook system. It also has a presser foot pressure adjustment, an LED light, and a thread cutter.

The new B 350 SE sewing machine offers two unique faceplate options, "Hello Lovely" and "I Love Sewing." BERNINA partnered with Cotton+Steel (C+S), a contemporary fabric design company, to design the two faceplates.

The "Hello Lovely" faceplate features a brightly colored, floral design with two flying birds; "I Love Sewing" features a colorful design with scissors and thread. The B 350 SE sewing machines are now available (MSRP $1,899).

Additionally, the B 350 SE sewing machine comes equipped with a slide-on extension table, the BERNINA Free Hand System, and seven BERNINA full-shank presser feet. The seven BERNINA full-shank presser feet include the Reverse pattern foot #1, Zipper foot #4, Blindstitch foot #4, 3-Groove pintuck foot #30, Patchwork foot #37, Buttonhole foot with slide #3A, and the Walking foot #50 with three soles. For more information visit, www.bernina.com/3series.

BERNINA also showcased the BERNINA Toolbox Software, an easy-to-learn, easy-to-use editing, lettering, and monogramming modular software. Embroiders can choose from four modules: Embroidery Design Editing, Lettering Basics, Lettering, and/or Monogramming, or they can purchase all in one complete bundle. The software offers a wide variety of designs, fonts, text shapes, and alphabets. Beginning May 1, a FREE trial is available for 30 days by simply visiting www.bernina.com/toolbox-trial. The FREE software can be downloaded to a PC or Mac®.

Reprinted from SQE Professional, May 2017