Each year, the Anita Goodesign team looks forward to attending the VDTA Trade Show and Convention. It is the one show that brings together the majority of our dealers, no matter machine brand. Since our designs are compatible with all machine brands, we find it difficult to access our dealers in one location. Yet having this type of encompassing access lets us communicate with our dealers, answer questions they have, and promote products and educational opportunities. Communication is vital to successful relationships with our dealers, and VDTA offers that face-to-face interaction we would not get otherwise.
Additionally, this annual convention afforded us the opportunity to meet new potential dealers from across the country. Just as connecting with current dealers is so very important, having access to stores that do not yet carry our product remains vital to our growth and success. Again, without VDTA we would not have the occasion of meeting and connecting with these exciting new partners.
This gathering also allows our team to meet vendors who supply the notions everyone in this industry uses. As a result of VDTA, we have partnered with cutting edge vendors in the thread, fabric, and stabilizer industries, just to name a few!
Look for more exciting details in future VDTA publications!
Reprinted from SQE Professional, May 2017