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Small Town Quilt Store Explodes With
YouTube & Google Partnerships

During the economic turmoil of 2008, Sarah Galbraith and brother Al Doan purchased a long-arm quilting machine for their mother, Jenny, to help subsidize her income. Eventually, this led to the forming of Missouri Star Quilt Company and the opening of a brick-and-mortar location in their small town to sell quilting supplies and offer machine-quilting services.

After saturating the local market consisting of 1,500 residents, the company formed an online presence to grow the business. This included creating a website and Jenny (a.k.a. Mama Doan) starting a YouTube channel (http://bit.ly/2jDA5Qt), where she hosts video quilting tutorials. With a new video every Friday, the YouTube channel quickly turned "Mama Doan" into an online star, and now features over 300 videos with millions of views, and 369,000+ subscribers.

Missouri Star Quilt Company also turned to Google to help reach customers outside of their direct market. Since partnering, the company has consistently seen more than 100% growth in the business, year-over-year. A whopping 95% of sales are through the website, and Google Analytics is used to track sales and measure the effectiveness of their marketing. The growing business relies on Google Apps for Work to keep their 250+ employees connected, and Missouri Star Quilt Company is now the largest employer in their rural county.

The store has rapidly become an international quilting destination and is often the recipient of
tour buses full of enthusiastic hobbyists. Most notably, in 2015 Al and his sister were named the National Small Business Persons of the Year by the U.S. Small Business Administration & were honored during a ceremony at the White House.

Reprinted from SQE Professional, March 2017