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New Swatch Program for Stores Interested in Unique Fabrics

Josi Severson

Meet Josi Severson, an independent textile designer whose line of fabrics is printed in the USA in small quantities and sold wholesale. From selling to smaller, boutique fabric stores, she began to hone in on their needs as retailers. As a result, she is launching a NEW PROGRAM that allows businesses to carry her collection without having unnecessary inventory.

Her "Swatch Program" is designed to work as follows: Josi's company supplies 12"x12" pieces of fabric along with signage informing the customer about the company and pricing. Since her textiles are primarily organic and printed in small batches, they accommodate a niche market but not one without demand. Customers are also drawn to the line because of the designs themselves, which are hand-drawn and can be described as a cross between Scandinavian and African styles, or also commonly compared to Marimekko. What her company aims to offer is the opportunity for stores to sell what she has in stock without the risk.

Her company then bills the participating store 70% of the sale and provides free and fast shipping. In turn, the participating store retains 30% of the sale without having to pay for anything up front.

If this is something that could benefit your business, contact Josi at 612-708-7696 or josi@josiserverson.com.

She and her staff are happy to work with anyone and would love your feedback on the new idea. Some current stores participating in the program carry the merchandise and purchase a little yardage of what they feel would work for their customer base.

There are no minimum order quantities!

Since she also drop-ships for websites, her company is setup to work dependably and quickly: all orders are shipped within 3 business days with few exceptions.

"I hope that we have the opportunity to work with your stores and serve your customers," says Josi. "Please be in touch if you'd like to participate or ask questions."

Visit www.josiseverson.com for details!

About the Company: Josi Severson started doing freelance work for various companies in home, fashion, and fabrics. While she still freelances for Crate & Barrel and Richloom to name a few, she started printing her own designs after noticing there was a smaller customer that didn't have the ability to manufacture on their own like some larger companies.

Reprinted from SQE Professional, March 2017