2017 VDTA Convention


BERNINA of America at Runways & Gallery Austin Fashion Week May 18 – 21 In Austin, Texas

2017 BERNINA Fashion Fund winner presented with a BERNINA 560
(a value of $3,399) during the Saturday night Runways & Gallery event

BERNIANBERNINA of America, a premier manufacturer of sewing, embroidery, and quilting machines, exhibited at Runways & Gallery during Austin Fashion Week from May 18–21 in Austin, Texas. 

On Thursday, May 18 at 7 PM, BERNINA hosted a Facebook Live interview with Amanda Valentine, a Nashville-based Designer and former Project Runway contestant. In the BERNINA Designer Showcase booth, attendees had the opportunity to meet Dallas Week's 2016 BERNINA Fashion Fund winner, Lela Orr, designer of FERRAH. Lela presented her new collection during the runway show on Friday, May 19 and conducted an interview for the BERNINA blog, WeAllSew.com on Saturday, May 20. 

Attendees also had a chance to experience demonstrations on the BERNINA 880 (B 880). Backstage, designers used the BERNINA 215 Simply Red (B 215) and 1300 MDC Overlocker in a variety of in-booth demonstrations. During the Saturday night show from 6:30 PM until 10:30 PM, BERNINA presented the 2017 BERNINA Fashion Fund winner with a BERNINA 560 (a value of $3,399). The recipient of the 2017 BERNINA Fashion Fund was Nina Means of Durham, North Carolina.

"Each year we see amazing design talent, which makes it more difficult to crown just one with the BERNINA Fashion Fund title. This year the lucky designer [received] the BERNINA 560," said Amy Sherfinski, Director of Marketing for BERNINA of America. "Additionally, we once again offered designers the BERNINA Designer Hub, where they [could] make last minute adjustments backstage, with access to the BERNINA 330 and the BERNINA 1300 MDC Overlocker."

The BERNINA Fashion Fund is a partnership between BERNINA and Austin Fashion Week that was established in 2014 to support local emerging designers who show incredible talent. The nine designers featured at the Runways & Gallery event and eligible for the BERNINA Fashion Fund title were: J. Ewing Designs; Masha Osoianu Design; Ferrah; Nina Means; Monks & Mavericks; Aplomo; Mansion Rose; Ca$hmere Mafiia, and Gwenivx. All Runways & Gallery events took place at the JW Marriott Austin, located Downtown at 110 East 2nd Street. 

About the Company: Founded in Switzerland more than 100 years ago, BERNINA is a worldwide premier manufacturer with a proven reputation for offering quality state-of-the-art sewing, quilting and embroidery machines, overlockers, and embroidery software. BERNINA's leadership is marked by an impressive number of ambassadors, industry leaders, influencers, and bloggers who chose to partner with the company. BERNINA products are sold in the United States through a network of over 400 fully trained independent dealerships that also offer support and education. BERNINA products are designed for beginning to advanced sewists and priced to meet a variety of budgets, with new products being introduced every year.

To learn more about BERNINA and to find a Dealer, visit www.bernina.com or call (630)978-2500.

You can follow BERNINA on:
Facebook: www.facebook.com/berninausa
Instagram: @BERNINAUSA
Pinterest: www.pinterest.com/WeAllSew
BERNINA's WeAllSew blog at www.weallsew.com

Reprinted from Floor Care & Central Vac Professional & SQE Professional, July 2017