2017 VDTA Convention


Designs in Machine Embroidery Acquires The Embroidery Store

Splits Publishing Arm from Embroidery Product Line


Designs in Machine Embroidery (DIME) announced that it has acquired The Embroidery Store, a distributor to the embroidery market.

"Our acquisition of The Embroidery Store complements our overall offering and allows us to provide high-quality Exquisite Threads and Stabilizers to distributors and independent retailers. This purchase grows our industry network and strengthens our current offerings to industry partners, ultimately giving their customers more choices with better pricing," said Eileen Roche, co-owner of Designs in Machine Embroidery and Editor of Designs in Machine Embroidery Magazine.

DIME will incorporate the popular Exquisite Stabilizers and Exquisite Threads from The Embroidery Store into their core line and make them available later this year under the Exquisite by DIME brand. The commercial products offered online at The Embroidery Store website will continue to be serviced and warehoused from the North Carolina location. The acquisition will create a new entity, DIME EMB LLC. All employees will be retained including former owner and founder, Bill Fenimore, who will act as President of The Embroidery Store.

The popular niche magazine, Designs in Machine Embroidery Magazine, currently published by DIME will remain under the leadership of Eileen Roche, as Editor, and Denise Holguin, as Managing Editor, but will operate as a separate company from the product side of the business.

Current Embroidery Store customers will continue to order and be serviced by the Winston-Salem
location. DIME independent retailers interested in
ordering the new product offering should contact
Wayne Walker at 866-750-6277.

About the Company: Designs in Machine Embroidery (DIME), based in Dallas, Texas, is a leading manufacturer and supplier of embroidery products to the home and commercial markets worldwide. The company's customers include home users, light commercial users, and an extensive independent retailer network. To learn more about DIME visit www.dzgns.com and www.inspiredbydime.com.

About the Company: The Embroidery Store, based in Winston-Salem, North Carolina, offers high-quality threads and stabilizers. All of their products are developed exclusively for the embroidery industry and are sold wholesale to dealers and the commercial market. A popular private label program for dealers is also available.

To learn more about The Embroidery Store visit www.EMBstore.com.


Reprinted from Floor Care & Central Vac Professional & SQE Professional, December 2017