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General Info Show Guide Flip Book Show Guide PDF Exhibitors New Exhibitors PDF Seminars Certification Classes Stage Demos New Product Showcase PDF 20 & 30 Year Members Hall of Fame Nominees Charity Night Info & Sponsors
Special Events
2017 Keynote Cosplay:
Mega Market You Are Missing
Everything Has Changed:
A Vacuum & Floorcare Panel
Vacuum Dealer Town Hall Powerhouse Roundtable Sewing Industry's Executive Forum Rise & Shine with DIME

2017 VDTA•SDTA Convention Seminar Schedule
Register for the 2017 Convention by clicking here.

Special Events

Powerhouse Roundtable by Dealers for Dealers
Saturday, February 11; 1:30 PM - 4:30 PM, Room S233
This year's Powerhouse program features new panelists discussing the road to success as an independent retailer in the floorcare or sewing industries. Panelists include:
Karen Reese - Galesburg Sewing, Galesburg, IL
Ryan Strauss - Ryan's Sew & Vac, Albuquerque, NM
Brian Ladson - Country Stitches, East Lansing, MI
Ron Goldkorn - Sew Much More Austin, Austin, TX Dave LaValley - Bittersweet Fabrics, Boscawen, NH
Cathy Daum - Quilt Beginnings, Dublin, OH
Moderated by Paul LaPonte, Quality Sewing & Vacuum

VDTA•SDTA Awards Presentation and Cocktail Reception
Saturday February 11; 6:30 PM Westgate Resort, Ballroom A
Everyone welcome!
Join us for a fantastic night honoring our industry's outstanding professionals, including Hall of Fame inductees, 20 & 30 year members, VDTA/Epstein Scholarship winners, Dealer of the Year, and more. Afterwards, food and beverage are served as The Nostaglics band plays into the night. Don't forget your dancing shoes!

Keynote Address: You Can Compete!
Bob Phibbs, the Retail Doctor®
Sunday, February 12; 9 AM - 10:15 AM, Room S233
Looking to attract more customers? What if you could get more from those you already have coming in the doors? What if your mindset could always be positive? In this presentation, you'll discover how to engage your customers, make bigger sales, and earn the profits you seek. You'll be inspired to upgrade the way you do business. During this session, attendees will learn:
• How to increase your value through people, not price
• How to deal with customers' smartphones
• The top trends affecting shoppers
• How Millennials and Boomers differ in the expectations of customer service

Vacuum Dealers Town Hall Meeting
10:30 AM - 12:30 PM Sunday, February 12 Room S230
Discuss the best practices and current vacuum trends with leading industry experts. Hosted by Blaine Austin, CEO of Allbrands.com. Panelists and additional details to be announced soon.

Sewing Industry Executive Forum
5:30 PM - 7:30 PM Sunday, February 12 Room 233
Bringing together a group of industry leaders, this forum is your chance to hear directly from and ask questions of those who shape our industry's future. Topics include selling the product line - not just one end of it, evaluating the actual potential of your market, trends of WHO is sewing WHAT, and more. Panelists include:
Steve Jeffery - Sr. Vice President, Tacony Corp. & President, Baby Lock USA
Dave Manierka - President, Janome Canada & Executive Vice President, Janome America
Dean Shulman - Sr. Vice President, Brother Intl Corp.
Paul Ashworth - President, Bernina USA
Ricky Brooks - Founder & Gen. Manager, RNK Distrib.
Bill Boyce - President, SVP Worldwide - North America
Moderated by Donny Cathey, Cathey's Sewing & Vacuum

VDTA/Epstein Charity Night
5:30PM Monday, February 13
Trade Show Floor

A night filled with fun, food and beverage, and great prizes to benefit the VDTA/Epstein scholarship.
To Register to play in Charity Night please click here.


Friday, February 10

Sewing Machine Repair Boot Camp – Part 1
8 AM - 4PM, Room S225
Instructor: Norm Himebaugh, Himebaugh Sewing & Vacuum Center
Limit 20. Cost $350.
This two-day class includes 14 hours of instruction. Attendees will learn how to properly repair a machine from the beginning. You will learn where to start, covering every setting and demystifying thread tensions. You will also learn why, if you don't start at the first setting, your machine won't sew perfectly.
Call 800-367-5651 to pre-register or register online by clicking here.

Brother Intl. National Service Trainings
9 AM - 5 PM, Room S229
by Invitation Only

Hands-On Software Class: FTC-U!
9 AM – NOON, Room S231
Instructors: Kathi Quinn, Cookie Gaynor & DJ Anderson

Private Training, Floriani dealers & staff only

Part 1: What's New About FTC-U!, inspired By DJ Anderson. Bring your computer (with FTC-U loaded) for a thorough examination of FTC-U's new features.

Part 2: Selling FTC-U – Using What's New! Now that we've shown you all the new features and benefits added to FTC-U, you'll learn how to sell these amazing FREE updates to brand new potential buyers.

Part 3
: Myfloriani.Club. Join our instructors as they show you HOW TO SELL the FTC-U by promoting its least-used feature! Myfloriani.Club may be the most powerful feature of Floraini Total Control-U that is never mentioned. Not only do Floriani software owners not know about it, but very few Floriani software dealers have logged in over the last 12 months.
Lunch provided for those remaining for 12:30 class.

Hands-On Software Class: Teaching What's New in FTC-U
12:30 PM – 2:30 PM, Room S231
Instructor: Trevor Conquergood

Private Training, Floriani dealers & staff only
Come see Trevor Conquergood and learn how he will be teaching these new and exciting features in his next DVD before it's available.

Brother Intl. BES4 Class
1 PM - 2:30 PM
by Invitation Only

My Design Album, Inspired By DJ Anderson
2:45 PM – 3:45 PM, Room S231
Instructor: Darlene Pollard, RNK Distributing

Private Training, Floriani dealers & staff only
Join Darlene Pollard as she shows you the most powerful - and least expensive - Flroiani software ever introduced! Floriani Image Maker, MDA, and FTC all-in-one. If you are not selling it, you are NOT showing it! Darlene has sold more of this amazing software than any other Floriani educator, and you will see why.

Brother Intl. BES4 Class
3 PM - 4:30 PM
by Invitation Only

Selling Floriani Stabilizers with Save 2 Sew
4 PM – 5 PM, Room S231
Instructor: Darlene Pollard, RNK Distributing

Private Training, Floriani dealers & staff only
Join Darlene for this continuation of money-making tips that will keep your customers happy with their machines while putting a lot of extra money in your register.

New Floriani Dealer Cocktail Reception and Product Demo
5 PM – 6 PM, Room S231
Open bar and light snacks will be served.
For Floriani Dealers Only and By Invitation Only

Annual Floriani Dealer Meeting
6 PM – 8 PM, Room S231
Open bar and hot hors d'oeuvres will be served beginning at 6PM and our presentation will begin as soon as everyone has food and is seated.
For Floriani Dealers Only and By Invitation Only


Saturday, February 11

Sewing Machine Repair Bootcamp – Part 2
8 AM - 2PM, Room S225
Instructor: Norm Himebaugh, Himebaugh Sewing & Vacuum Center
Limit 20. Cost $350.
This two-day class includes 14 hours of instruction. Attendees will learn how to properly repair a machine from the beginning. You will learn where to start, covering every setting and demystifying thread tensions. You will also learn why, if you don't start at the first setting, your machine won't sew perfectly.
Call 800-367-5651 to pre-register or register online by clicking here.

My Total Quilter: MDQ2, Quilter Builder, and Appli-Quilt)
9 AM – 10:30 AM, Room S231
Instructor: Cookie Gaynor, RNK Distributing
RNK's Cookie Gaynor has used, taught, and SOLD almost every software used in our industry. Her amazing understanding of software and her laid-back, simple explanation of how it works and why has made her a favorite on the education circuit. Floriani dealers will love this class introducing them to all the new and exciting features of My Total Quilter, and you will leave VDTA with another Super Money-Making Product to show quilters of every level. Floriani dealers & staff only.

See the Light: Guiding You to Achievable Ideas
9 AM – 1 PM, Room S232
Instructor: Howard Anderson, Stony Brook Sew & Vac
Cost $100.
Isn't it a great feeling when something just clicks in your brain? The lightbulb goes on, the wheels start turning, and everything becomes clear. You are excited! All you needed was a clear explanation and direction to put you on the right track. That is what this seminar is all about: guiding you to find the ideas and systems that you can take home & implement. It will help you to enjoy the benefits of owning your own business while making more money. This seminar is for business owners and serious managers only who want to learn ways to grow their business. The class is from 9 AM ―1 PM on Saturday, Feb. 11; the $100 fee includes PowerPoint and all handouts. Howard will be sharing the top 5 things that he has learned from his 30+ years in the sewing & vacuum business.
To pre-register call 800-367-5651 or register online by clicking here.

New Toolbox Software from BERNINA
9:30 AM – 11 AM, Room S229
Limit: 30
BERNINA will introduce a new modular software at VDTA. Dealers are invited to attend this training to learn the very easy-to-use editing & lettering soft- ware targeting the new or occasional embroiderer. BERNINA software is modular so customers can buy the modules that meet their embroidery needs. BERNINA toolbox is compatible with Windows and Mac computer software. BERNINA dealers only.

Making Die-Hard Quilters Into Customers!
10:45 AM – NOON, Room S231
Instructor: Cookie Gaynor, RNK Distributing
If quilting is the largest segment of the home-sewing industry, every sewing retailer must be striving to expand their customer base. Attracting quilters must begin with giving them a reason to visit your store. Join Cookie Gaynor for this hands-on experience that will give you a totally new perspective about quilters and their buying habits, which has launched Alex Anderson's new Quilter's Select™ product line into high demand among quilters all over the nation.

Brother Intl. Dealer Meeting Brunch
11 AM - 12:30 PM
by Invitation Only

Grace Frame: Introducing New Products
11: 30 AM - 1 PM

Powerhouse Roundtable by Dealers for Dealers
1:30 PM - 4:30 PM, Room S233
This year's Powerhouse program features new panelists discussing the road to success as an independent retailer in the floorcare or sewing industries. Panelists include:
Karen Reese - Galesburg Sewing, Galesburg, IL
Ryan Strauss - Ryan's Sew & Vac, Albuquerque, NM
Brian Ladson
- Country Stitches, East Lansing, MI
Ron Goldkorn - Sew Much More Austin, Austin, TX Dave LaValley - Bittersweet Fabrics, Boscawen, NH
Cathy Daum - Quilt Beginnings, Dublin, OH
Moderated by Paul LaPonte, Quality Sewing & Vacuum

AccuQuilt Private Dealer Meeeting
3:30 PM - 5:30 PM
by Invitation Only


Hands-on Software Class: Craft N Cut
4:15 PM - 5:45 PM, Room S231
Instructor: Hope Yoder (Assisted by DJ Anderson)
Experience THE product that helped dealers sell over $500,000 in digital cutters & over $1 million in related products last year! Reach a segment of your market that doesn't sew, quilt, or embroider with our Select Craft N Cut Software, plus add another profit center to your business. If you've been looking for the perfect software match for the Scan N Cut or another cutter, IT'S HERE! Appliqué is one of the hottest trends today and those involved don't even realize the association with sewing. This software will help you connect the dots for this new group of potential machine buyers. We will create a design & cut it in this class to make sure you fully understand how it works!

VDTA•SDTA Awards Presentation and Cocktail Reception
6:30 PM Westgate Resort, Ballroom A
Everyone welcome!
Join us for a fantastic night honoring our industry's outstanding professionals, including Hall of Fame inductees, 20 & 30 year members, VDTA/Epstein Scholarship winners, Dealer of the Year, and more. Afterwards, food and beverage are served as The Nostaglics band plays into the night. Don't forget your dancing shoes!


Sunday, February 12

Rise and Shine with DIME
7:30 AM - 8:30 AM, Room S232
Instructors: Eileen Roche, Marie Zinno, Wayne Walker & the DIME Inspiration Team.
Dealers will learn about the vast and varied money-making programs available to them and see how easy it is to increase their foot traffic and revenue with any or all of DIME's offerings. DIME's programs bring money into your store no matter which machine brand you sell.
To pre-register call Wayne Walker at 918-456-1973.

The Power of Online Marketing
8 AM – 8:45 AM, Room S230
Instructor: Chad Brownfield, Vacuum Cleaner Market Inc
An online marketer himself, Chad will shed insight and knowledge into different online advertising platforms (Google, Facebook, YouTube, etc), and the pros/cons of each. He will show you where to invest your time and money in online advertising, and what is NOT effective. The audience will also be led through Facebook's online advertising plat-form and see why it can be extremely effective, user-friendly, and great for businesses looking to reach their customer pool without investing in a marketing team. This seminar is ideal for retailers with ALL levels of online advertising and social media experience. Chad will answer questions during and after this seminar.

Keynote Address: You Can Compete!
Bob Phibbs, the Retail Doctor®
9 AM - 10:15 AM, Room S233
Looking to attract more customers? What if you could get more from those you already have coming in the doors? What if your mindset could always be positive? In this presentation, you'll discover how to engage your customers, make bigger sales, and earn the profits you seek. You'll be inspired to upgrade the way you do business. During this session, attendees will learn:

  • How to increase your value through people, not price
  • How to deal with customers' smartphones
  • The top trends affecting shoppers
  • How Millennials and Boomers differ in the expectations of customer service

DIME PRIME!
10:15 AM - 11 AM, Room S232
Instructors: Eileen Roche, Marie Zinno, Wayne Walker & the DIME Inspiration Team.
See and demo brand new products that will be launching in 2017.
To pre-register call Wayne Walker at 918-456-1973.

Leases and Landlords
10:15 AM - 11 AM, Room S229
Instructor: Rich Aries, ESR Commercial
An in-depth look into a standard retail lease and what every tenant should look for before signing. We will cover many different sections of a retail lease, explaining each nuance of each section.

Maximizing Profits in the New World of Floorcare
10:15 AM - 11 AM, Room S228
Instructor: Cliff Brady, Lindhaus USA
Flooring and floorcare methods are in the midst of a global transformation. Staying abreast of these ever-shifting industry currents is imperative. This important seminar will discuss how you, the independent floorcare professional, can identify & capitalize on new floorcare needs. Entire segments of flooring and floorcare methods have shifted and are even being purged from the market while completely new flooring segments have emerged, creating gaps and unfulfilled consumer needs. Businesses prepared to identify and adapt to these new conditions will thrive in the coming years. From new cleaning solutions to entirely new methods and modes of cleaning processes, opportunities are everywhere. This exciting seminar will provide you with a solid map to increased customer traffic and greater profits now!

Janome Digitizer V5 – Basics, Sales & Answers
10:30 AM - 12:30 PM, Room S224
Limit: 25. Open to all retail dealers.
Join us for hands-on demonstrations and lessons with Janome's Digitizer Version 5 software. Gather tips for sales demos and suggestions for classes. Includes an opportunity to have your software questions answered by embroidery expert Amanda Whitlatch. Bring a USB stick (flashdrive) to take away the class designs.

Hands-On Software Class: Craft N Cut!
10:30 AM – NOON, Room S231
Instructor: Hope Yoder (Assisted by DJ Anderson)
Experience THE product that helped dealers sell over $500,000 in digital cutters & over $1 million in related products last year! Reach a segment of your market that doesn't sew, quilt, or embroider with our Select Craft N Cut Software, plus add another profit center to your business. If you've been looking for the perfect software match for the Scan N Cut or another cutter, IT'S HERE! Appliqué is one of the hottest trends today and those involved don't even realize the association with sewing. This software will help you connect the dots for this new group of potential machine buyers. We will create a design & cut it in this class to make sure you fully understand how it works!

Serger Repair – Part 1
10:30 AM - 5:30 PM, Room S225
Instructor Norm Himebaugh, Himebaugh's Sewing & Vacuum Center

Limit 18. Cost $350.
If you struggle to make a serger sew properly or never had training on one, then this two-day class is for you. In this intensive two-day session, the only people allowed in the classroom will be students who pay to attend. Handouts will be provided. Bring your own serger with its repair manual.
Call 800-367-5651to pre-register or register online by clicking here.

Vacuum Dealers Town Hall Meeting
11 AM - 1 PM Sunday, February 12 Room S230
Discuss the best practices and current vacuum trends with leading industry experts. Hosted by Blaine Austin, CEO of Allbrands.com. Panelists and additional details to be announced soon.

Home Dec. Classes = Profit
11:30 AM - 12:15 PM, Room S232

Instructor: Pam Damour, The Decorating Diva
When I first started teaching at sewing stores, I was told there was no money to be made teaching home decorating... boy were they wrong! If it's taught right, Home Dec classes not only help with machine sales, they can sell a variety of sewing notions, rulers, templates and patterns. If you've never sat in one of Pam Damour's classes, this is one you won't want to miss.

STAGE DEMO: The Healthy Kitchen Appliance
NOON - 12:30 PM Exhibit Hall
Instructor: Teri Mathis, Oxygen Orchard Inc.
Come see why The Big Pitcher and other water oxygenation products contribute to a healthy lifestyle and belong in your floorcare or sewing store!

Creating a 'Stabil' Notion Business
12:30 PM - 2:30 PM, Room S231
Instructor: Darlene Pollard, RNK Distributing
Selling millions of dollars in Stabilizer/Notions could be a fluke or just a really exceptional year, but when the "fluke" continues for over 10 years, there has to be a reason! RNK's Educator Trainer, Darlene Pollard, will show you the secrets to build YOUR own "Stabil" notion business.

Things Are Changing! How So? Are You Prepared to Deal With It?"
1 PM - 3 PM, Room S232
Instructors: Donelle McAdams and Jill Reicks
Join other store owners as we learn more about how to deal with the changes that are affecting all of our stores. Discuss & share information and answer questions regarding "elephants in the room."

STAGE DEMO: Difficult Fabric Mini Trunk Show
1 PM - 1:30 PM Exhibit Hall
Instructor: Deborah Jones, The Embroidery Store
Embroidery expert and author Deborah Jones shows examples of successful embroidery on a variety of challenging materials. Learn her techniques for handling knits, leather, vinyl, and many other embroidery surfaces that your customers ask you about every week.

Visual Merchandising for Sales
1 PM - 1:45 PM, Room S233
Instructor: Bob Phibbs, The Retail Doctor®
Your employees simply can't be everywhere suggesting add-ons. Displays are your silent salesperson, from the intriguing window to the impulse item at the counter. They are the foundation of a healthy business. In this session, Bob shares his tips that will help you create kick-butt displays that move product.

Janome Digitizer V5 – Basics, Sales & Answers
1:30 PM - 3:30 PM, Room S224
Limit: 25. Open to all retail dealers.
Join us for hands-on demonstrations and lessons with Janome's Digitizer Version 5 software. Gather tips for sales demos and suggestions for classes. Includes an opportunity to have your software questions answered by embroidery expert Amanda Whitlatch. Bring a USB stick (flashdrive) to take away the class designs.

STAGE DEMO: Running with Scissors
2 PM - 2:30 PM Exhibit Hall
Instructor: Pam Damour, The Decorating Diva
Known as the "Notion Guru," Pam loves tools that make our work easier, faster, and/or more professional. Pam will demonstrate one notion after another so you can easily sell them to your customers. If you have a great notion you'd like to share, bring it to class for everyone to see.

The Pig in the Window: Merchandising Strategies to Attract the Next Generation
2 PM - 3 PM, Room S230
Instructor: Hope Yoder, Designs by Hope Yoder
Make a huge impact in a small space by introducing digital cutting to machine embroidery customers. Create a concise plan that maximizes profit by staging a display that sells. Visually entice custom-ers with clever and crafty samples ready to demo on the fly. Designs By Hope Yoder has exciting new programs such as exclusive webinars for online sales & dealer clubs focused on machine sales - all with independent retailers in mind to make a positive impact on your bottom line. Digital Cutter + Embroidery Machine + DBHY Product = HUGE Profits! Resource sample kit available for purchase.

Making Die-Hard Quilters Into Customers!
2:45 PM - 4:15 PM S231
Instructor: Cookie Gaynor, RNK Distributing
If quilting is the largest segment of the home-sewing industry, every sewing retailer must be striving to expand their customer base. Attracting quilters must begin with giving them a reason to visit your store. Join Cookie Gaynor for this hands-on experience that will give you a totally new perspective about quilters and their buying habits, which has launched Alex Anderson's new Quilter's Select™ product line into high demand among quilters all over the nation.

STAGE DEMO: Flex Connect Kit for Easy Central- Vac Accessory Installation
3 PM - 3:30 PM Exhibit Hall
Instructor: Cory Coltrin, H-P Products / Coltrin Central Vac
The Flex Connect Kit makes installing central vac
accessories like automatic dustpans and Vroom easier and faster! See how it works in this inter-active demonstration by the inventors of the Flex Connect: Coltrin Central Vacuum from Boise, ID.

The Hottest New Home Quilting Technique: How to SELL with Success!
3:30 PM - 4:15 PM, Room S230
Instructors: Stacy Lewey & Mendy Tippets, Sew Steady along with Donelle McAdams, Sew Steady Promoted Instructor.

Learn the basics of free motion quilting with templates. Find out why this exciting new quilting technique is sweeping the nation. You will be amazed at how
quickly you become comfortable using templates.
See the templates demonstrated and learn the recipe for success to start selling ruler work templates.

Janome Digitizer V5 – Basics, Sales & Answers
4 PM - 6 PM, Room S224
Limit: 25. Open to all retail dealers.
Join us for hands-on demonstrations and lessons with Janome's Digitizer Version 5 software. Gather tips for sales demos and suggestions for classes. Includes an opportunity to have your software questions answered by embroidery expert Amanda Whitlatch. Bring a USB stick (flashdrive) to take away the class designs.

The Sewing Industry Executive Forum
5:30 PM - 7:30 PM, Room S233
Bringing together a group of industry leaders, this forum is your chance to hear directly from and ask questions of those who shape our industry's future. Topics include selling the product line - not just one end of it, evaluating the actual potential of your market, trends of WHO is sewing WHAT, and more. Panelists include:
Steve Jeffery - Sr. Vice President, Tacony Corp. & President, Baby Lock USA
Dave Manierka - President, Janome Canada & Executive Vice President, Janome America
Dean Shulman - Sr. Vice President, Brother Intl Corp.
Paul Ashworth - President, Bernina USA
Ricky Brooks - Founder & Gen. Manager, RNK Distrib.
Bill Boyce - President, SVP Worldwide - North America
Moderated by Donny Cathey, Cathey's Sewing & Vacuum


Monday, February 13

Serger Repair – Part 2
8 AM - 5 PM, Room S225
Instructor Norm Himebaugh, Himebaugh's Sewing & Vacuum Center

Limit 18. Cost $350.
If you struggle to make a serger sew properly or never had training on one, then this two-day class is for you. In this intensive two-day session, the only people allowed in the classroom will be students who pay to attend. Handouts will be provided. Bring your own serger with its repair manual.
Call 800-367-5651to pre-register or register online by clicking here.

Jenny Haskins Party
8 AM - 10 AM, Room S231
Join Ricky Brooks and Jenny Haskins educators.
Open to all Jenny Haskins dealers and those who want to be Jenny Haskins dealers.

Tool School Notion Commotion
8 AM - 8:45 AM, Room S230
Instructor: Steve Butler, Clover Needlecraft
See and learn about all of the latest and most necessary sewing and quilting tools now available to superchage the creative abilities of your customers and your sales. Questions on products and best practices welcome.

Chemical-free Cleaning: How your customers really want to clean!
8 AM - 8:45 AM, Room S228
Instructor: Allan Coviello, TADgreen Inc / e-cloth®
Awareness of the health, environmental, and economic benefits of cleaning with JUST water
and a cloth is currently very high and growing rapidly every day. Learn how to increase traffic and profits in your store by educating consumers on the advantages of cleaning with just water.

Serger Trims & Techniques
8:30 AM - 9:15 AM, Room S232
Instructor: Pam Damour, The Decorative Diva
We've come a long way, baby! Sergers are now an essential part of the sewing room and it's our job to teach customers how to make the best of their serger investment. Whether you're selling the entry-level serger or the top-of-the-line with all its bells & whistles, sergers can do "sew" much more than just finish a seam. Learn how Pam uses her serger for sewing techniques and decorative trims, all in time for National Serger Month!

Janome Digitizing – Lighten Up
8:30 AM -10:30 AM, Room S224
Limit 25. Open to all retail dealers.
Reduce design density in interesting ways for lighter weight, modern embroidery effects. Lightweight embroidery designs are perfect for mixed media projects. Create redwork style and freehand drawn designs used in conjunction with appliqué. Adjust photographs for better results with monochromatic photo-stitching. Bring a USB stick (flashdrive) to take away the class designs.

Everything has CHANGED
9 AM - 11 AM, Room S233
This must-attend FLOORCARE seminar and open forum will discuss and present answers directed at the core of our changing world. Everything is changing at a rapid pace and how we market floorcare products is undergoing the most change of all. Unfortunately, some don't see that change as a pathway to success but an end to itself. This seminar, however, will provide attendees with the tools and knowledge on how to profit from change. With a noted panel of presenters who will compress a wealth of information into 2 of the most important hours at this year's convention, topics include:

  • Flooring – carpet, vinyl, hardwood, floating wood tile? What is actually covering our customers' floors and how to capitalize on it!
  • What products are HOT & what products are NOT
  • The MOST effective advertising to see profit
  • Consumer buying habits
  • Store presentation to attract all demographics
  • What to do "about" – or "with" – the Internet and Social Media....and MORE

Presenters include Sarah Degondea, Jeremy Chavis, Evan Strittmatter, Chris Blakeman, Sandy Berkshire & Josh Sutherland. Hosted by Josh May of Tacony.

Brother Intl. BES4 Class
9 AM - 10:30 AM
by Invitation Only

Everything You Need to Know for Getting Started in Central Vacuums
9 AM - 10:15 AM, Room S229
Instructor: Grant Olewiler, M D Manufacturing
Looking to expand into a market where the customer is far less likely to buy online? It's not
easy to install a central vacuum over the internet! This seminar will walk you through all aspects of
the industry from sales and marketing to install-ation and service. We will explore profit models, power requirements, filtration designs & installation techniques in both new construction and existing homes. Turn your showroom into an experience center to offer upgrades for older systems. This one seminar will leave you with tangible documentation on how to earn profit right away.

New Toolbox Software from BERNINA
9:30 AM - 11 AM, Room S227
Limit: 30
BERNINA will introduce a new modular software at VDTA. Dealers are invited to attend this training to learn the very easy-to-use editing & lettering soft- ware targeting the new or occasional embroiderer. BERNINA software is modular so customers can buy the modules that meet their embroidery needs. BERNINA toolbox is compatible with Windows and Mac computer software. BERNINA dealers only.

Secrets of Small Business Survival
9:30 AM - 10:15 AM, Room S228
Instructor: Fran Tabor, A-1 Vacuum & Janitorial Supply
Sharing 50 years of mistakes and FUN in business, this seminar promises to discuss the comedy and tragedy of running a small business. If there are a million people in your company, what happens at home mostly stays at home. In a small business, boundaries are harder, the problems more personal, and everything affects the bottom line. Come find out you are not alone, your problems are normal, and there are SOLUTIONS... or at least comfort in knowing you are normal.
Fran's book Live Abundantly: Business Lessons from the Bible was a Kindle top ten seller in 2014. She has won numerous humorous speaking awards.

SCHMETZ Machine Needle Education
9:45 AM - 10:30 AM, Room S232
Instructor: Rhonda Pierce, Euro-Notions
Confused about what needle to use? Know the clues to changing the needle? What do all those numbers mean on the needle pack? Increase your confidence in answering these frequently asked questions. Learn SCHEMTZ needle basics that you can easily share with staff and customers. Plus, get an update on new SCHMETZ and Grabbit products.

COSPLAY: The MEGA Sewing Market You're Missing
10:15 AM - 11 AM, Room S231
Instructors: Cheryl Sleboda, Tracy Mooney, and Toni Smith
Young people are sewing, and we know where! Learn what the Cosplay movement is, how to make your store attractive to Cosplayers, and what products you can carry to appeal to them. In particular, learn how to talk to this group of shoppers to earn your store mega profit. Our panel has the pop culture and child/teen sewing expertise to help you bring in the younger demographic.

The Pig in the Window: Merchandising Strategies to Attract the Next Generation
10:30 AM - 11:30 AM, Room S230
Instructor: Hope Yoder, Designs by Hope Yoder
Make a huge impact in a small space by introducing digital cutting to machine embroidery customers. Create a concise plan that maximizes profit by staging a display that sells. Visually entice custom-ers with clever and crafty samples ready to demo on the fly. Designs By Hope Yoder has exciting new programs such as exclusive webinars for online sales & dealer clubs focused on machine sales - all with independent retailers in mind to make a positive impact on your bottom line. Digital Cutter + Embroidery Machine + DBHY Product = HUGE Profits! Resource sample kit available for purchase.

Taking Your Central Vacuum Business to the Next Level - Roundtable
10:30 AM - 12:30 PM, Room S229
Instructor: Grant Olewiler, M-D Manufacturing
Are you just adding central vacuums to your offering? Are you already selling them part-time? Have you taken the plunge and are a full-time central vacuum installer? Or are you operating a central vacuum store with multiple trucks on the road? Come join a room full of your peers in all phases of this industry to discuss how to achieve your next growth opportunity. Hear the perspectives of young, excited entrepreneurs as well as seasoned industry veterans. The market will pass you by if you do not embrace the changes that are occurring. Are you up on the latest internet marketing and sales techniques? Do you have concerns where the industry is going? Do you want to hear about the latest installation and product offerings? This is the only industry forum of its kind so don't miss it!

How Do MONSTER Dealers Do It?
11 AM - NOON, Room S228
Instructor: Travis Hickey and Chris Black
Ever wondered how the top dealers in the country got to be so big? This seminar will share the techniques and marketing models used by the MONSTER DEALERS in the vacuum industry.
This is a must-see seminar.

Sell More Machines by Selling the Right Stabilizer
11 AM - 11:45 AM, Room S232
Instructor: Deborah Jones, The Embroidery Store
It's a fact: successful embroidery customers upgrade and add more machines. Join embroidery expert and author Deborah Jones to learn how to educate your customers about proper stabilizing and hooping techniques, helping them achieve success with their embroidery projects from the start. Deborah introduces you to the tools you need to help any staff member recommend the best stabilizer regardless of their experience level. Free handout for every attendee.

Janome Digitizing – Lighten Up
11 AM - 1 PM, Room S224
Limit 25. Open to all retail dealers.
Reduce design density in interesting ways for lighter weight, modern embroidery effects. Lightweight embroidery designs are perfect for mixed media projects. Create redwork style and freehand drawn designs used in conjunction with appliqué. Adjust photographs for better results with monochromatic photo-stitching. Bring a USB stick (flashdrive) to take away the class designs.

Events, You Must Host Events that Sell Machines!
11:15 AM - 12:30 PM, Room S231
Instructor: Ricky Brooks, RNK Distributing
Events, Events, Events! Everyone is talking about events and selling lots of products at events, BUT the TRUTH is some events sell machines and some events DON'T. Don't miss this opportunity to explore the possibility of hosting a Floriani, Jenny Haskins, or Everything Quilting event dedicated to selling lots of products AND MACHINES.

Enhancement of Craftsmanship and Innovation
11:45 AM - 12:30 PM, Room S230
Instructor: Andrew Ngai, Wonderfil Specialty Threads
Most threads are just a sewing notion that serves its general purposes. But specialty threads are tools which elevate the quality of stitch and make possible the finishes and aesthetics of a project to surpass expectations. We offer one of the best thread classes with lots of sewn samples for proof. After all, seeing is believing.

STAGE DEMO: Finding Your Customers Through Facebook
NOON - 12:30 PM, Exhibit Hall
Instructor: Chad Brownfield, Vacuum Cleaner Market Inc
Chad's stage demo will show exactly how easy and effective it is to find, target & engage customers online with the power of Facebook marketing. Chad will create a targeted ad for the audience, showing them the steps needed and teaching tried and true methods that he himself uses. Questions are encouraged. No online experience needed to attend.

Turning Quilters on to Embroidery
12:15 PM - 1 PM, Room S232
Instructor: Christy Burcham, OESD
Learn techniques for getting quilters excited about machine embroidery. We will discuss projects and programs, such as embroidered quilt block of the month programs and other ideas.

Slay Goliath: 7 Steps to Thump Your Competition
12:30 PM - 1:15 PM, Room S228
Instructor: Bill Brewer, ZLRIGNITION and Denise Rairden, Windsor Vacuum
Attendees will learn that it doesn't take a huge budget to generate customer traffic, build customer loyalty, and grow business and profit. Topics will include: 1. Pick the right target; 2. Set a budget; 3. Plan the work and work the plan; 4. Leverage manufacturer resources; 5. Harvest data; 6. Capture earned media; and 7. Invest wisely.

Creating a 'Stabil' Notion Business
12:45 PM - 2:45 PM, Room S231
Instructor: Darlene Pollard, RNK Distributing
Selling millions of dollars in Stabilizer/Notions could be a fluke or just a really exceptional year, but when the "fluke" continues for over 10 years, there has to be a reason! RNK's Educator Trainer, Darlene Pollard, will show you the secrets to build YOUR own "Stabil" notion business.

STAGE DEMO: Dueling Sewing Machines
1 PM - 1:30 PM, Exhibit Hall
Instructor: Pam Damour and Betty Mitchell
Pam Damour and Betty Mitchell have been dueling at their machines for years. Armed with a serger and sewing machine, see who can out-sew the other, while teaching finishing techniques, making trims, and having fun. With two cameras and a split screen, you won't miss a stitch!

Fundamentals of Central Vacuum Installation
1 PM - 2 PM, Room S229
Instructor: Chris Slackford, H-P Products
This seminar is a MUST for any central vacuum installer. Whether you are new to central vacs, interested in installing hose management products, or just want a refresher course on proper techniques, you are sure to learn something new. Industry expert Chris Slackford will lead participants through the planning, rough-in, and finish stages and give them the tools and tips they will need to perform a professional install.

Synchrony Financial Private Focus Group
1 PM - 4 PM, Room S233
by Invitation Only

Host an Event with the HOTTEST Selling Quilting Product
1:15 PM - 2 PM, Room S232
Instructors: Stacy Lewey & Mendy Tippets, Sew Steady along with Donelle McAdams, Sew Steady Promoted Instructor.
Learn the best format for hosting an event in your store - what machines and supporting notions to sell to make the most of your event. Learn about our newest education options and how to launch our block of the month programs in your store to keep customers coming back.

Running a Business from a Woman's Perspective
1:45 PM - 2:30 PM, Room S230
Instructor: Denise Rairdin, Windsor Vacuum
Attend a roundtable discussion about all the important "other things" that happen in a business, particularly if you're a woman in the industry. Topics will include:

  • Gender bias that you have faced in the man- orientated business. What did you learn from it?
  • If you work with your spouse/partner, how do you handle all the together time? Do you have separate time?
    Date night with no work talk?
  • Lunch recipes for a meal in a microwave, crock pot, or toaster oven? Bring a recipe to share.
  • Recommend one non-vacuum or sewing item that you think every store should be selling/using.

I look forward to learning about your experiences so we can all make our businesses and relationships better.

STAGE DEMO: Foot Notes
2 PM - 2:30 PM, Exhibit Hall
Instructor: Pam Damour, The Decorating Diva
Everyone knows selling accessory feet is a great add-on to the sale of a machine. Join Pam as she demonstrates how to use many of the accessory feet just collecting dust on your sales floor. Pam pushes the envelope by showing techniques she's personally developed using today's feet.

How to Close on High-end Machines
2 PM - 3 PM, Room S228
Instructor: Travis Hickey and Chris Black
You hear about dealers closing $1000 - $2000 dollar machines regularly. Come learn how. This is a must-see seminar.

In-Store Embroidery Education
2:15 PM - 3 PM, Room S229
Instructor: Christy Burcham, OESD
Learn about training both staff and customers all about embroidery. We will discuss the topics and skills needed for sales staff, teachers, and customers while learning how to develop a training plan.

Janome Digitizing – Lighten Up
2:30 PM - 4:30 PM, Room S224
Limit 25. Open to all retail dealers.
Reduce design density in interesting ways for lighter weight, modern embroidery effects. Lightweight embroidery designs are perfect for mixed media projects. Create redwork style and freehand drawn designs used in conjunction with appliqué. Adjust photographs for better results with monochromatic photo-stitching. Bring a USB stick (flashdrive) to take away the class designs.

STAGE DEMO: Highland 12 Needle Compact Embroidery Machine Demo
3 PM - 3:30 PM, Exhibit Hall
Instructor: Keith Howland, MESA
A Demonstration of the abilities andunique tme-saving and money-saving features of the new Highland 12 Needle Compact Embroidery Machine

Hands-on Software Class: Teaching What's New in FTC-U
3 PM - 5 PM, Room S31
Instructor: Trevor Conquergood, RNK Distributing
Come see Trevor Conquergood and learn how he will be teaching these new and exciting features in his next DVD before it's available. Floriani dealers & staff only.

STAGE DEMO: Point of Sale 101 with POSIM EVO
3:30 PM - 4 PM, Exhibit Hall
Instructor: Brandon Christensen
Learn the basics of sales, tracking customers, and logging service and repair. Attendees will also gain knowledge in item tracking, purchase / receiving, and kits / bundles.

VDTA/Epstein Charity Night
5:30 PM, Exhibit Hall
A night filled with fun, food and beverage, and great prizes to benefit the VDTA/Epstein scholarship. Buy a ticket and participate or come to watch, cheer on your friends, or spin the wheel!


Tuesday, February 14

3D Printer Sales Double in 2016, Expected to Reach 5.6 Million Units Sold by 2019, Isn't it Time You Took a Serious Look?
8:30 AM - 10 AM S231
Instructor: Mark Garetz, RNK Distributing
Most likely, you've seen them; you may have taken a few minutes to watch them or asked a few questions. While you have been thinking, thousands have been sold in YOUR market. Isn't it time to seriously look at this amazing product your potential customers are already considering?