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Brother International

Brother International Corporation has helped lead the way in the fields of home sewing, quilting and embroidery for over 50 years. Their flagship Innov-ís product line, beloved by crafters and professionals alike, sets the standard for ease of use, reliability, and functionality. Brother’s name and reputation for quality extend throughout their product line. As a result, their customers recognize and value the Brother brand.

Technology? Brother’s reputation for engineering and design is renowned. But the brand extends beyond technological excellence. Brother never forgets that this is a very personal business. Their motto is “At your side™,” and they live those words every day, helping people execute projects with passion and creativity. Because Brother’s commitment to excellence goes back over 50 years, people often seek out the Brother name before buying their first Brother product. The reason: trust. Their parents and grandparents trusted Brother. Today they serve a new generation and enjoy the privilege of earning their trust – and expect to see it handed down to yet another generation.

Independent sewing machine dealers are essential to Brother’s success in the home sewing arena. When they say Brother is “At your side™,” they mean it – and as a Brother dealer, you’re included too. Each day, you extend the Brother tradition of personal service in a million unique ways.

Brother never loses sight of their commitment to be “At your side™” with new ideas, strategies and programs to help you reach your goals of success.

Product Listing: sewing machines including the popular NX series, combination sewing/embroidery machines featuring the revolutionary Innov-ís line-up, professional style multi-needle embroidery-only machine, and award-winning PE-Design digitizing software system.

Services: Annual new product introductions -- annual dealer educational conference -- regional dealer business meetings -- regional single-topic educational training seminars -- regional machine maintenance seminars -- experienced field sales representatives -- machine instruction by factory-trained staff -- experienced educational staff -- comprehensive national marketing programs with in-store support materials -- information-packed Web site featuring: product information, online ordering (select products only), creative ideas for store classes and projects, educational materials for training store personnel, marketing materials, repair and warranty information, operational videos (select machines only), and training and repair videos (select machines only).

For more information about becoming a Brother dealer, contact Charlie McGovern, e-mail charlie.mcgovern@brother.com

http://www.brother.com

11-17-05