Audience and Lecturer

Friday, June 11


Sunday, June 13


How to Use Facebook Ads to Grow Your Business


Learn how to use Facebook ads to grow your business.

Josh Sutherland


Christmas University


There's no doubt that lots of store owners are fighting the big box and online stores for sales and getting the most out of the Christmas selling season is a top priority. It's the best and easiest time of the year to bring in BIG bucks. Christmas "U" is focused on the important, must-do tactics to Maximize Christmas - all the tips and tricks and top-secret plans you need to know to make Christmas rock!

Retail Profit Makers/Whiz Bang! Training sessions are sponsored by the VDTA-SDTA

Cathy McKillip


Social Media 101


Have you been befuddled by the maze of social media and not sure how to get started? Social Media 101 will provide you with the foundation for social media results! The emphasis will be on Facebook and Instagram but these techniques can be applied on other platforms as well. Kim has 9 years of social media experience in the sewing and quilting industry working for everyone from major manufactures to shops and designers that have all achieved significant growth and you can too!
Sponsored by: Janome America

Kim Niedzwiecki


You Already Have The Answers


Seven things that niche market businesses can do to successfully leverage customer trends and drive rapid growth.
Americans spend more money and time online than ever before yet we continue to seek meaningful personal relationships and connections despite the seemingly disconnected modern retail experience. Our industry isn’t shrinking, it’s merely shifting. Everything from spending habits, to product development, to powerful influencers are shaping how and why and when we transact business. If we understand the dynamics of modern buying patterns, we can use modern tools alongside old fashioned business sense to stay relevant and profitable.

Tim Brasher


Story of a Store Remodel


Hear the truth of a store remodel from a fellow dealer on her experience -the good, the bad & the ugly business of a store remodel. How to create your remodel team, how to avoid pitfalls on common mistakes, how to create a new 'Image' to entice new customers, increase sales and profits.

Jim Rasmus


Introducing SewVacology: NEW Dealer Member Community!


SEWVacology is your NEW Member to Member Connection! SewVacology utilizes MembershipWare--an innovative platform created to empower Associations, with creative software to succeed. MembershipWare provides the members of the Vacuum and Sewing Dealers Trade Association with the tools to build community, attract new members and simplify payments. In this session, Walton will discuss key features of the SewVacology/ VDTA-SDTA Members App. Topics covered will include: installing the member app on your smartphone, logging in & updating your profile, accessing Industry info & Events, scheduling meetings, and navigating the Directory & Resource Library.

Walton Schilling


Understanding How Google Can Grow Your Business


Learn how to use Google search to grow your business.

Josh Sutherland


How to Develop a Whiz Bang! Staff


A top-notch staff is an independent retailer's biggest competitive edge. But a great staff doesn't happen by accident. It's created by recruiting the right people, training them effectively, and constantly coaching them to achieve peak performance. In this program you'll learn:
1. The secret to consistently great training - every employee, every time you hire.
2. The three reasons people don't do what they are supposed to - and how to solve that problem.
3. What to do when an employee "holds you hostage".

Retail Profit Makers/Whiz Bang! Training sessions are sponsored by the VDTA-SDTA

Cathy McKillip


Post Pandemic: Website Strategies for the New Normal


We’ve analyzed quilter buying behavior through, and after, the pandemic and can teach you helpful tactics to grow your sales.

Tyler Rhoton


Sell More Sewing Machines!


Seeing is believing! Pointing to pictures on the product carton may seem to be “how it’s done”, but a few simple demonstration techniques will impress your prospects. Not only with the machines capabilities, but with your expertise as well!

Ray Winslow


SewVacology Talks


You’ve heard of Ted Talks?! This is our SewVacology industry take. Short lightening sessions. One topic per presenter. Every session with a key idea, concrete results, and the details so YOU can implement! Each “Talk” is 20 minutes. Come for one session or stay for all of them.

Scott Goodman, Chris Blakeman & others.


Floorcare Panel : Business Today and Tomorrow


Learn how industry leaders are dealing with change in the floorcare market. Hear how they not only survived, but thrive after this upended year! Top dealers discuss how they experience success, and how you can too.


Stephen Sprague, Sprague's Vacuums Plus
Kimberly Thomason, Vac MD
Cory Hankins, House of Vacuums Triad

Chris Blakeman (Moderator)


The Secret Ingredient is...


Learn the Kimberbell secret for creating programs that help dealers just like you grow their business and sell machines. Even while connecting through virtual platforms, you can provide an amazing customer experience with Kimberbell. See new product inspiration and receive a free gift for attending.

Kim Christopherson


Profit First Workshop


Profit FIRST! Based on the bestselling book by Mike M, The Proft First Workshop will cover the What, Where, How, and Why to implement Profit First as a do-it-yourself cash management system. This workshop is directed to the independent retailers of the VDTA-SDTA conference.
Note: This session is a repeat of the workshop on Saturday.

Workshop Fee (includes Ebook "Profit First" by Mike Malk, and workshop materials and resources)

Danielle Mulvey


What's New with Quilters Select


Join Brianne Hickman and Take a peek at the newest offering from Quilters Select. We have some very exciting new things in the works that we cannot wait to share with you. You do not want to miss this! This class is open to all dealers.

Brianne Hickman


Boost Your Brand with Resale in Retail


Discover the top 10 custom branded retail resale items that will boost your brand and create customer loyalty through strategic logo placement and merchandising. Heather will reveal her secrets to creating a buzz amongst your customers and keep them coming back for generations.

Heather Capps


What's New with Floriani?!


Attention Floriani Dealers!!! You are cordially invited to Join Beth Palmer and Kathi Quinn for breakfast Sunday June 13 at 8:ooam to see What's New with Floriani. There will be several opportunities for those who attend to win valuable prizes from Thread Sets to Software!
Reserve YOUR Space TODAY! Seating for this event will be limited as we will be following the Legal Guidelines for Social Distancing as directed by the Las Vegas and State of Nevada Health Authorities.
Call Beth Palmer, your Floriani Division Manager at 865-549-5115 and register for the Special Breakfast Meeting while there are seats available! YOU MUST PRE-REGISTER For This Event. This Class is open to Floriani Dealers only.

Beth Palmer and Kathi Quinn


Serger Repair (Day 2)


In this class you will learn the intricacies of the different settings and their relationship to each other. Finally understand that lower tension values in tightness are the reward for setting the machine perfectly. Machines and tools must be brought to this class. A list will be provided.

Norm Himebaugh

$400 (2-Days)