The next VDTA/SDTA Convention & Show will be in
New Orleans, LA
February 27 - 29, 2012
at the Ernest Morial Convention Center

presenting SuckCess 2009 -- The Future of Floor Care
"Building Tomorrow's Floor Care Center"
March 11, 2009, 2:00 p.m.

Hosted by Cliff Brady of LINDHAUS U.S.A.

The Future of Floor Care
“Building Tomorrow’s Floor Care Center”
This years Suck-Cess seminar contains an amazing array of topics all designed to provide the attendee with more than just motivation. You will leave with direction and the specific tools needed to directly apply what you have learned.

This will be a four part seminar immediately followed by a roundtable discussion. After the roundtable each presenter will form into a separate, smaller more informal discussion group. Where attendees may gain as much information as needed in a more individual setting.

Topics

“Committed, Creative and Connected”
Taking your store outside in to your community. What do your customers know about you? How many of your very neighbors do not even know where your store is? Are you considered a community leader? Learn simple low cost to no cost ways to creatively establish your business as a committed and connected important member of your city. All the while aggressively marketing your business with skilled guerilla cleverness.

Where’s My Money?
How many times have you asked yourself that? In these demanding times it’s more important than ever to have a clear picture of your business. In where’s my money you will learn three essential business skills that will better equip you to deal with your business cash flow and put more of it back into your pocket. Turn where’s my money into here’s my money.

Creating Customer Comfort Zones
It’s a fact comfortable customers spend more. See how one store transformed their business using comfort as the key. Learn the keys to creating comfort zones that influence spending behavior in your customers. From your parking lot to your demo floor comfort is key. As a bonus you’ll discover the secret of how comfort zones can impact you, your employees and your bottom line.

Inside Out Internet Marketing
The Internet is more than just a place for those who prey on profits by selling only price while disregarding service, value and quality. Learn to use the internet as your Billboard, information center, and as a way to drive real customers to your door. Learn all you need to know about Search Engine Optimization and Search Engine Marketing. Utilize keywords to create customers. Should you pay per click? These and whole array of topics will be discussed which will clear away the confusion that surrounds internet marketing.

SuckCess 2009 will feature a variety of speakers including:

Art Butler
Art Butler’s business career spanned 20 years working for large corporations and marketing consultants. In 2005 he purchased Best Vacuum & Janitorial Supply in Tustin, CA. Best is a retail floor care center along with janitorial supplies and carpet cleaning equipment, including truck mounted cleaning systems. After evaluating his marketing efforts and investments, Art discovered that the Internet was providing the highest ROI in his market. He has spent his time and money researching and working to drive Web traffic to his Web site to increase the foot traffic to his store. His use of SEO (Search Engine Optimization) has catapulted his Web traffic and his store traffic to significantly higher levels as a result. He has learned how to tell when a vendor is offering something of value to a business and when they are just selling “sizzle” in the Web search arena.

Bill Dedich
Bill Dedich started a vacuum store out of his garage more than seven years ago and built the business up to three locations. Currently he is the owner of one store in Temecula, CA. Bill has written articles for the VDTA magazine and annually presents lectures during the VDTA Conventions. He has a unqiue talent in teaching others the techniques of the floor care industry. Bill has been a speaker in the first three SuckCess seminars and is glad to be back on the ticket!

Aaron Park
After years of being a rep Aaron Park returned to work with his brothers in their store, Vacuums & More in Longview, WA. By applying the strategies Aaron developed while dealing with the hundreds of stores he serviced as a rep, they have grown into three retail operations that have sustained multimillion dollar growth in just three short years!

Lynette Bullis
of Jeff’s Vacuum Center
Lynette Bullis and her husband, Jeff purchased a vac store in 1994. In the past 15 years they’ve had up to four different businesses at once. Now focusing on one busy vacuum store, they’ve added more products and changed the look of their store to fuel steady growth. They’ve learned a lot along the way, and would like to share that knowledge to help other retailers