The VDTA/SDTA 2008 Las Vegas Convention & Show
Las Vegas, NV February 21-23, 2008
at the Las Vegas Convention Center, Hall C5
Seminar Schedule: Thursday, February 21, 2008 (updated Nov. 1)
8:30 a.m. – 10 a.m.
KEYNOTE ADDRESS:
Prospering in TURBULENT Times
Instructors: Rich Kizer & Georganne Bender
During Prospering in Turbulent Times, Rich Kizer & Georganne Bender will share what they've found it takes to be successful in today's crazy and competitive marketplace. You'll learn strategies, tactics, tips and techniques to improve your operation, thrill your customers and dramatically improve your bottom line.
You'll learn what today's demanding customers expect; how the new hyper-competition affects your business; how to see your business exactly as your customers see it; street savvy relationship building techniques to spin your doors; low cost, no cost ideas to motivate associates; and more.
Prospering in Turbulent Times is loaded with strategies every retailer needs to know. You'll leave with great ideas that you'll be able to implement the second you return to your business!
10:15 a.m. – 11:15 a.m.
Clean Air is A Human Right
Instructors: Anna Sarat & Zach Tinkle, Blueair
Come to find out why you and your customer need an air purifier for a cleaner home environment. Hot breakfast will be served.
Work With EdenPURE and Witness an Entirely New Customer Base
Instructor: Michael Lawrence, EdenPURE
Learn how EdenPURE’s line of products that they advertise for you can bring new customers to your door with next to no effort.
Reap the Benefits of Indoor Air Quality Marketing
Instructor: Trudy Y. Smith, HomeAire
Staying competitive requires looking past our business “cubicles” and tying into other fields and t rends in the marketplace like Energy Star with Indoor Air Package and green building. People believe our messages more readily when they hear them from experts in other fields. How can we reap the benefits?
10 Power Ideas to Keep Your Customers Close!
Instructors: Rich Kizer & Georganne Bender
There’s a celebrated saying in the retail industry: “If you don’t make dust, you eat dust.” To be competitive today you have to be the dust maker; doing things that surprise and delight your customers. You also have to do those surprising and delightful things on a consistent basis.
Customer service is like an election that’s held every day, and your customers vote with their dollars. So here’s the question: What is it about your store that causes a customer drive by several competitors’ stores to get to yours? What’s new, what’s different, exciting? What makes YOUR STORE special? Different? Memorable?
Rich Kizer & Georganne Bender spend time each year “stalking” customers.They spend hours cataloging customer behavior, watching how they enter stores, where they go, and what they buy. And when a customer leaves the store, KIZER & BENDER ask questions to find out more about their shopping experience. This seminar focuses on 10 things you can do RIGHT NOW to keep your customers close.
10:15 a.m. – 11:15 a.m.
Selling the “SIZZLE”
Instructor: Simon Haskins, RNK Distributing
In Australia BBQ’s are an institution thus the saying, “If you have the sizzle then the sausage will sell it’s self!” Simon will demonstrate how inspirational products and samples (the ’sizzle’) accompanied by enthusiastic staff not only entice both new and old customers into a store but keep them coming back. ‘Sizzling’ samples attract customers and can be used as tools to create additional sales through classes and demonstrations presented by enthusiastic staff along with the fact that end products (samples) attractive and motivate consumer sales. This lecture will share the knowledge gleaned by Jenny Haskins and now Simon over the past 18 years, from top performing dealers from around the world, giving you the tools to increase your customer base and keep consumers coming back into your store.
Adding Up Add-Ons
Please preregister by calling VDTA at 800-367-5651
Instructor: Bill Dedich, Vacuum Express
This seminar will focus on the art of display, demonstration and dollars for add-on items that can bring in lots of profit for your store. This is a class you won’t want to miss!
How to Create a New Profit Center
Instructor: Frank Hammes, IQAir North America
IQAir’s How to Create a New Profit Center was designed to show vacuum dealers how to make more money with their existing vacuum shops by adding air purifier sales. There is no need for a new store. No new Web site. You just make more money by creating an air purifier profit center in your retail store. IQAir is the company that invented modern day home air cleaning more than 40 years ago, and they’ve taken their 40 years of experience to create this special course. The most important thing that vacuum dealers who attended will tell you is that How to Create a New Profit Center really does just that. You’ll learn how to make more money with your existing businesses.
Solar Comfort — There Is No Comparison
Instructor: James Patterson, SunCloud Dist.
This informative seminar will be a must-see presentation for all Solar Comfort dealers and prospective Solar Comfort dealers. The information in this one-hour interactive question and answer session will allow all dealers and prospective dealers understand the differences between the Original Design and the Competition. (Comparative books will be available to all attendees — Special show pricing will be available to attendees only.)
The CrossRoads - Technology + Art = Change
When your customer’s hobby becomes their business plan
Instructors: Keith Howland & Gabriel Acosta, Ultramatic West
In today’s commercial embroidery machine market 43 percent of all buyers either are starting or expanding their home based business. These buyers bought their first machine from you, the local sew and vac store. If you want to retain them as a customer and grow your profits with the biggest growth area in the embroidery market, you need to understand their choices in this forum and learn how to compete. This class will be interactive and will familiarize you with profit opportunities for you and your customers.
Vacuum Motor Technology & Application
Instructors: Pete Pavlick & Ken Girt, Ametek/Lamb Electric
This seminar will be a presentation of the latest vacuum motor technology applied to portable and central vacuums. It will include a review of ratings and application information. Maintenance and repair fundamentals will be included.
Selling Embroidery Is More Than Selling Machines and Design Sets!
Instructor: Walter Floriani, RNK Distributing
The more you learn about the home embroidery industry the more you will be amazed at how many consumers own multiple machines and thousands of designs, but no one has ever sold them or taught about embroidery. To rejuvenate the home embroidery industry we must first teach them. This brief lecture will take you back to basics and help you understand and appreciate the frustrations experienced by some consumers who may have changed their embroidery hobby for a different one. We will also discuss how to win them back!
Is Your Business Winning Or Losing? How Do You Keep Score?
Instructor: Bill Hinderer, Tacony Corporation
Record-keeping is a chore. But since you have to do it, how do you measure those things that are most important? We’ll discuss how your “score” compares with other successful businesses in the industry. Improve your odds of winning by learning what factors really can grow your bottom line. Handouts provided.
5 Proven Steps to Bullet Proof Your Business in a Troubled Economy
Instructor: Howard J. Anderson, Long View Retail Consulting
Howard will only have time to show you two of the five proven steps to Bullet Proof Your Business in this class but he has a BIG promise -- if you will master just one of the skills that will be taught in this class, you will hold the key to open virtually any vault you like...and it will start you on the way to the life you’ve always dreamt about. This class is a must for all business owners and managers.
10:15 a.m. – 12:30 p.m.
Central Vac Education Track (Part I)
Pre-register at www.builtinvacuum.com/cvtrack
Instructor: Grant Olewiler, M.D. Manufacturing
M.D. Manufacturing will take your business to a new level when you attend their comprehensive training track designated for central vacuums. Classes in the track will run one after another, each lasting approximately one-hour long and a 10-minute break will allow brief interludes. The Education Track classes will include: Basic Installation, Advanced Installation Techniques, Large Home Installation, Existing Home Installations, Marketing and Selling Central Vacuums, Central Vacuum Technical Theory, Central Vacuum Service, and The Future of the Central Vacuum Industry. M.D. greatly encourages pre-registration of this seminar track to ensure a customized training manual for each of the registrants. “We expect to provide almost 50 pages of effective training information to be a part of this program,” stated Mike Kretsinger, Vice President of Dealer Sales.
11:00 a.m. - 12:00 p.m.
All That You Ever Wanted to Know About Stabilizers
Instructor: Fred Lebow, Lebow Consulting
Each attendee will learn the basic process of stabilization – the foundation for embroidery.
They will learn which products to use and what NOT to use.
We will also go over specific embroidery applications and the stabilizer to use for each.
By the end of this class each attendee will understand the basic tenets of stabilizing and they will be better able to wade through the morass of products available with far better understanding and confidence.
Get that Competitive Edge with Creative DRAWings®!
Instructor: Chuck Bruce, Bruces’ Sew Handy
The secret is Creative DRAWings® with DRAWstitch® technology. Whether sold as a stand alone product or complimenting high-end software, Creative DRAWings® boosts sales and creates happy customers. Find out how Chuck sells and uses Creative DRAWings® to set his store apart from the competition.
Segue Selling
Instructor: Dagon Browning, A1 Vacuum & Janitorial Supply
This one hour seminar will include a simple and effective three step vacuum demonstration that has been perfected over the last 25 years.
Dagon will also be sharing a number of subtle methods of taking your customer from bag and belt sales, as well as repair check-ins to the demo floor and then share a simple phone technique that will get customers into your store. In addition, Dagon will also be unveiling his newest vacuum presentation aid.
11:30 a.m. – 12:30 p.m.
NEW: Too Many Duplicate Designs?
Instructor: Clay Stovall, Gran’s Workroom LLC
This class will show you how to use the Embroidery Deduper© software to eliminate duplicate embroidery designs and files, while automating the extraction of archive files, such as Zip and RAR files.
Clean Up by Helping Others Clean THIS CLASS IS FULL -- You may pre-register to "stand by" for possible openings.
Instructor: Fran Tabor, A1 Vacuum & Janitorial Supply
LIMIT OF 30 — Seating only guaranteed for those who preregister by calling VDTA at 1-800-367-5651
The average vacuum only customer needs vac supplies only two to three times a year. The average cleaning supply customer needs new products seven to eight times a year. Join the growing number of vacuum retailers that benefit from selling high-profit, high-traffic cleaning supplies.This seminar is for sales people that would like to learn simple and effective demonstrations, that make it easy to combine cleaning supplies with vacuum cleaner sales. WHY DEMONSTRATE? If demonstrating how well a vacuum cleaner cleans increases your chance of selling a vacuum, how much would a demonstration designed to sell cleaning supplies increase your cleaning supply sales?
11:30 a.m. – 12:30 p.m.
Cleaning For Health
Instructor: Randy Zielsdorf, Advanced Vapor Technologies
This class will review the many definitions of “clean,” examine the importance of the customer having a strong knowledge of what “clean” is and how “cleaning for health” differs from cleaning for appearance. The class will show how this all equates to more sales with a higher profit margin.
Heaters 101
Instructor: Sandy Berkshire, Stuart’s House of Vacuums
Sell Heaters! Five years ago we added portable infrared heaters to our product line and now, actually look forward to the cold seasons! We sell hundreds of heaters every year. During this seminar, we’ll discuss the various brands of infrared heaters and the features of each one. We’ll examine a mixture of marketing and advertising methods and discuss what has worked for us and other dealers. If you’ve been looking for a viable diversification, you must attend this seminar!
Tips & Tricks to Basic Sewing Machine Repair
Instructor: Jim Osborne, Sew N Vac Outlets
Sewing machine repair can be a profitable addition to your business. Quick tips on repair, pricing, and tools needed to complete the job will be reviewed in this class.
12:45 p.m. - 3:45 p.m.
NEW: Riccar Tandem Air Certification
Instructors: John Kaido, Andy Mageen, Tom Godwin and Doug Blocker
All Riccar dealers attending this seminar will gain their Tandem Air Certification. The session includes a three step approach to understanding, demo-ing and servicing Tandem Air vacuums. Here’s you chance to learn numerous new Tandem Air demos that will “wow” your customers. Plus, during the service portion, Tacony engineers will diagnosis, disassemble and reassemble Tandem Air vacuums as well as field questions from the audience.
Updated 1-28-08
|
