The next VDTA/SDTA Convention & Show will be in
New Orleans, LA
February 27 - 29, 2012
at the Ernest Morial Convention Center
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The next VDTA/SDTA Convention & Show will be in |
Getting Better at the Game How I got my customers to pay for the VDTA trip by Claude Whitacre, The Sweeper Store (Editor’s Note: This was originally written just after the 2005 VDTA Show in Las Vegas) We were going to Vegas! For three days (Wednesday, Thursday, and Friday) the store would be closed. We had two choices: worry about how much money we were losing by not being in the store, or using our trip as a way to get a boost in business. About half an hour before we left for the airport, almost on a whim, I took a piece of typing paper and put a sign on the store’s front door.
That was the sign. If I had a clue how to do it, I would have put this on our voice mail. After the dust settled on Saturday (about 7 p.m.) this is what we had sold: seven top-of-the-line Riccars, one Panasonic, two Carpet-Pros, and one Eureka. Cost of promotion? One piece of typing paper. Return? $ (omitted) in vacs and a few packs of bags. Personal best retail day ever. I wonder if I’ll do the same thing next year? Reprinted from Floor Care Professional magazine, October 2005 |
Here’s what it said: My wife Cheryl & I are on a vacuum cleaner buying trip (and mini-vacation) to Las Vegas, NV. The bad news is that the store will be closed Wednesday, Thursday, & Friday. The GOOD news is that if you were thinking of buying a vacuum cleaner within the next year COME BACK SATURDAY! We’ll have prices slashed and lots of FREE STUFF for anyone who buys a vacuum from us on SATURDAY. WARNING: when you get here Saturday, the store may be full of people looking for a vacuum cleaner at a great price. PLEASE WAIT YOUR TURN! The longer you have to wait, the better the price. WE ARE ONLY DOING THIS ONCE THIS YEAR. Saturday from 10 a.m.-6 p.m. On Monday, our vacuums go back up to our regular ridiculously high prices. SO COME BACK SATURDAY! WE PROMISE IT WILL BE WORTH THE WAIT!