Attendees watched the following presentations on the
demo stage at the 2012 VDTA SDTA Trade Show & Convention

Monday, Feb. 27 from 11:30 am to 12 pm
Point of Sale for Sewing and Vacuum Dealers
presented by Joe Martinez
Learn about JMM Software's Total Retail Solution, the leading point-of-sale and marketing tool for the sewing and vacuum industries. Easily track sales, manage your inventory, simplify the repair process, streamline class enrollment, track leads, handle orders, do targeted marketing, send bulk email, plus much more.

Monday, Feb. 27 from 12:30 pm to 1 pm
Stitch, Embroidery, Quilt and Sell!! Much More With Sulky Stabilizers
presented by Sue Hausmann
Learn to sell a wide variety of Sulky Stabilizers and why customers are eager to buy them. Sue Hausmann explains different types of stabilizers and where to use them. She will demonstrate the purpose for each stabilizer and give tips on how to make hand and machine embroidery easier and more professional than ever before. See other ideas for using stabilizers in sewing and quilting. Sue's tricks and techniques add up to fast, easy stitching, and quilting so your customers will create more and return to your store often to buy more.

Monday, Feb. 27 from 1:30 pm to 2 pm
Demonstrating WWW.ESSCO.NET
presented by Terry Finger
Attend this presentation and see the demonstration of WWW.ESSCO.NET, the ESSCO website with full text search, enhanced schematics, filtering, dynamic quick links, real time pricing, and inventory and sort by popularity and type of products. All in a simple and easy to use format.

Monday, Feb. 27 from 2:30 pm to 3 pm
Becoming Attached to Attachments
presented by Tom Gasko
Thomas Gasko of Tacony Corporation will demonstrate how a generic set of fit-all type attachments available to all vac shops can increase profits and act as a great "add-on" for sales, as well as repair tickets when presented and explained properly to the customer.

Monday, Feb. 27 from 3:30 pm to 4 pm
Top 10 Website Mistakes
presented by Sean Roylance
Studies show that 60 to 80 percent of consumers now use search engines to find local companies instead of using the yellow pages. Sean Roylance of Like Sew Websites will cover the basics of Search Engine Optimization (SEO). You will learn how you can get your site to rank well in Google and Bing on your own. Learn simple techniques that can be employed just 15 minutes a day to attract local customers through search engines.

Tuesday, Feb. 28 from 11:30 am to 12 pm
Driving Revenue, Profit & Customer Loyalty With ESP Effortlessly
presented by John Watson
Dealers can increase their sales and profit immediately by offering Extended Service Plans (ESP) to their customers. It is easy to do, requires no start up investment, floor space or inventory and will increase customer loyalty immensely. If you want to improve your sales and profit, then attend this presentation by John Watson of Global Warranty Group.

Tuesday, Feb. 28 from 12:30 pm to 1 pm
Diversify! Learn How to Demo a Sewing Machine
presented by Ray Winslow
See Ray Winslow of Maverick Sewing Services, LLC on the stage, and he'll explain why the sewing machine is a demonstrated product. Sell yourself and your business while you gain your prospect's confidence with some high impact demonstration techniques! It's not about pointing out the features, it's all about showing what YOUR machine will do for them!

Tuesday, Feb. 28 from 1:30 pm to 2 pm
Attention Grabbing Homepages
presented by Sean Roylance
Since 80 percent of customers now use the Internet instead of the Yellow Pages to find your business , it is more important than ever to make a great first impression with the home page of your website. This FREE class will cover simple layout and design concepts that quickly engage visitors of your website. Learn valuable techniques that you can discuss with your site designer or programmer.

Tuesday, Feb. 28 from 2:30 pm – 3 pm
Heat Up Sales with Heat Smart Heaters
presented by the Steel City sales team
Don't miss this great opportunity to learn about a hot sales category. Steel City Vacuum will be demonstrating how to sell AND how to service Heat Smart Heaters. Consumers want to save money while heating their homes, and you can quickly and easily pick up this market segment by becoming an authorized Heat Smart Infrared Store. Demo presented by Steel City Vacuum Sales Team.

Tuesday, Feb. 28 from 3:30 pm to 4 pm
Running With Scissors
presented by Pam Damour
Do your customers wander through your store perusing the notions wall, unsure of what notion they need or how to use it? Educating them is the best way to make sales. Learn the proper way to cut with scissors, how to hold a rotary cutter, which end of a seam ripper is up, and which notion works best for you, plus so much more. If you've ever heard your customer ask "I wonder what this gadget is for?" then this lecture presented by Pam Damour of The Decorating Diva is for you!