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February 27 - 29, 2012
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Industry News

Simplicity Creative Group announces new vision for its collection of brands

Conso International Corporation (Conso) is pleased to announce its new corporate identity -- Simplicity Creative Group.

Simplicity Creative Group is the new face of Conso’s portfolio of brands, which includes Wrights®, Simplicity®, EZ Quilting®, Bondex®, Conso®, Boye®, It’s So Easy®, New Look®, and British Trimmings®. Simplicity Creative Group also maintains licensing agreements with Project Runway, Sewing Patterns for Dummies, and Disney, among others.

This unification of brand management offers the company the opportunity to blend the creative forces that have made each of these brands leaders in the craft and hobby industry for more than 100 years.

Simplicity Creative Group’s comprehensive portfolio of branded products and an integrated creative organization will leverage significant industry expertise in order to deliver even more exciting and inspiring products for the home sewer, do-it-yourselfer, and craft enthusiast, while continuing to provide the quality products their customers have come expect from their world class organization.

As the company moves forward with this new platform, they are pleased to announce the following: Judy Raymond is Sr. Vice President, Brand Management and Licensing. Abbie Small is now Sr. Vice President, Marketing and Product Development. Helen Keeley has been promoted to Vice President, Corporate Creative Director and Tammy Russo has been promoted to Vice President, Corporate Merchandising and Web site Management.

Simplicity Creative Group endeavors to inspire imaginative expression for all of their customers by providing an innovative family of branded products.

Simplicity Creative Group has a worldwide footprint with offices in New York, NY; Antioch, TN; Cheshire, England; Sydney, Australia; and production facilities in Shanghai, China, and Coimbatore, India.

Reprinted from SQE Professional, September 2008