The next VDTA/SDTA Convention & Show will be in
New Orleans, LA
February 27 - 29, 2012
at the Ernest Morial Convention Center

Industry News

More Get To The Point!

Euro-notions adds another element to the 2009 SCHMETZ "Get To The Point" campaign. According to Rhonda Pierce, marketing director for Euro-notions, USA distributor of SCHMETZ household needles, "We have been delighted with consumer reaction to our introductory "Sewing Machine Needle Academy" classes. Components to classes are available to sewing machine dealers:

• The 17" SCHMETZ SUPER NEEDLE. Finally! The selling tool you've been asking for is now available for purchase from your distributor. Cost is $100. Place the "Super" needle on your "check out" counter. It is a great visual aid that also reminds your customers to buy and replace their needles. The "Super" needle is an extreme model that is worth a thousand words. Explaining "needle anatomy" in every class you teach is now very easy.

• The SCHMETZ PowerPoint Presentation. (Free download at www.euronotions.com/sewingacademy.htm. Use User ID & password given on Web site.) This professionally prepared presentation is the basis for the SCHMETZ Needle Academy -- and the whole purpose is to make YOU the sewing machine needle expert in your store.

• The very popular SCHMETZ ABC Pocket Guide has been completely updated, rewritten, restyled and reprinted. It is available now and FREE -- simply order from your notions distributor. This nifty little guide has long been considered one of the finest educational tools in the sewing industry. You will appreciate the updated graphics and new information. Be sure to order enough copies so that it can be included as a "freebie" when you have special events in your store. The back cover was designed so you can include your store information with a sticker or a stamp.

• SCHMETZ Video is available to post on your store Web site: Free download at www.euronotions.com/sewingacademy.htm. This five-minute video can be loaded onto your Web site, or you may choose to play it on a computer in your sewing machine area. It explains SCHMETZ quality and promotes brand loyalty.

Connie Combs, a professional seamstress from Anderson, IN, recently attended a SCHMETZ Needle Academy class and sent this note: "I enjoyed the needle demonstration presented at our quilt guild. I am a seamstress by trade and did not realize how many different needles there are and what they can do. I purchased two different needle ‘bundles.’ Thank you for making this presentation possible."

Take advantage of the SCHMETZ "Get To The Point" program. These educational and marketing tools are available so you can become the sewing machine needle expert in your community. For more information visit www.euronotions.com/sewingacademy.htm, or contact Rhonda Pierce at rpierce@euronotions.com.

Reprinted from SQE Professional, October 2009