New Products

FilterQueen MEDIpure kit now available!

For 75 years Health Mor Industries has been focused on manufacturing vacuum cleaners that are the best at removing pollutants in the home. Part of this ongoing process was developing the MEDIpure filter which is actually two filters in one. The outer filter’s main component is activated charcoal which helps eliminate noxious odors found in the home. The inner filter is a non-woven microfiber media that is so effective at repelling dirt and dust that the interior remains hospital white. It helps remove the pollen, dust mites, dust mite allergens, mold spores and pet dander that can trigger allergies and asthma. The MEDIpure filter has been independently tested to remove 99.98 percent of particles down to .1 micron. That is three times better than HEPA filtration. The six-month kit includes six Cellupure pre-filters, one MEDIpure filter and one disc filter.

Now for the first time the MEDIpure filter kit is available to independent vacuum cleaner dealers.

The MEDIpure kit is the same kit which has been packed with every new FilterQueen vacuum cleaner manufactured in the last seven years. This translates into strong demand at the market level and because the kit fits every FilterQueen model ever made, there is considerable upsell potential as well. The manufacturer’s suggested retail price is $49.95 with a $39.95 MAP or minimum advertised price. The MAP price is intended to allow for high profit margins for all dealers who stock and sell the filter kit.

Remember that nearly 17 million Americans suffer from asthma, twice as many as in 1980 and the number keeps growing. Airborne allergens cause the body to react with congestion, difficulty breathing and headaches. Prescribed medications only treat the symptoms of the allergies and asthma from indoor air pollution; they do nothing to eliminate the source of the problem. By stocking the MEDIpure filter kit you will be able to suggest a product that dramatically improves indoor air quality and can help address a customer’s health issues.

MEDIpure filter kits are available now through your favorite parts distributor. Call today and begin selling this top quality, profitable product.

Reprinted from Floor Care Professional, October 2007