An Overview of the Education Department of Brother International Corp.

Brother realizes that people don't wake up in the morning and exclaim, "Today seems like a great day to buy a new sewing machine!", so they have tailored their educational events to inspire and attract new customers. Planned educational events from Brother have proven to be influential and effective for dealers throughout the U.S. Backed by free marketing support, these educational events are fully supported by Brother in order to make each a success.

Dealers, staff and customers all need to learn about the features available on the range of sewing, embroidery, quilting and crafting machines and accessories from Brother, in order to understand their capabilities and unlimited creative opportunities. This year, Brother has delved further into the benefits of their new machines, accessories and software to show how they make sewing, embroidering, quilting, crafting, and customization easier than before. At Brother Educational Events, customers enjoy free demonstrations of the newest products and accessories, while being able to experience the newest technology hands-on.

The experienced Brother Education Staff enjoys working one-on-one with Brother dealers, while meeting new customers and greeting old friends during these events. Some topics include:

• How to Start Your Own Embroidery Business
• New features of the Entrepreneur™ PR-650
• Dreamscape Events with the Quattro™ 6000D
• Experience the Dream using the Quattro™ 6000D
• Sew For Fun: have fun using the Innov-ís 900D with the Circular Bundle Attachment
• Expand your embroidery with PE-DESIGN® Software
• Type and Stitch Lettering, Customization and Monogramming with BES® Embroidery Lettering Software

Season Six of Project Runway has been airing on Lifetime this fall, and Brother dealers have been equipped to influence the newest generation of aspiring designers who want to learn how to sew. Brother dealers who offer the Limited Edition Project Runway sewing and embroidery machines are encouraged to have Project Runway inspired events. Dealers from across the nation have stated that these types of events have brought lots of excitement and new, younger customers into their stores. To ensure that all customers know what is happening in their area, Brother updates the event calendar at www.brother.com on a regular basis.

In addition to providing educational support for dealer events, the Brother Education Staff regularly appears on many of today's popular sewing shows, at sewing trade shows across the United States and Canada, and at international locations. The staff also contributes frequently to a wide variety of today's media. To contact the Brother Education Staff, call 1-908-252-3044 for more information.

Reprinted from SQE Professional, November 2009