The next VDTA/SDTA Convention & Show will be in
New Orleans, LA
February 27 - 29, 2012
at the Ernest Morial Convention Center
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The next VDTA/SDTA Convention & Show will be in |
Don’t drink the Kool-Aid, clean it up In today’s world of the 24 hour a day news cycle it seems all news is bad news. While there have been profound changes in the American economy, does it mean bad news for the independent floor care center? Has this so called “bad economy” effected all areas of our industry? “Absolutely not” say the folks from LINDHAUS USA -- makers of the PURE POWER line of cleaning solutions. Over the past few months and even right at the printing date of this article, sales of Pure Power cleaning solutions are setting and breaking sales records month after month. “It’s crazy,” said Phil Carlson of Lindhaus. “We set an all time sales record and then beat it the month after by a huge margin. Then we beat it again the month after that; then four consecutive months in a row.” Why have Pure Power sales skyrocketed in what many are calling a “Bad Economy”? “We would like to believe it’s totally because of the terrific quality of our products,” said Cliff Brady of Lindhaus. “As amazing as our products are, this eruption of sales may have something to do with this so called ‘Bad Economy’.” In times like these dealers are looking for inexpensive ways to diversify their business and offer more to their current customers. Pure Power is the perfect answer as it fits well with in the floor care model. “Think about it,” said Brady. “You are the closest individual your customers come in contact with that is considered a cleaning expert.” Whether picking up a repair or just getting the correct bags and filter, your customers are engaged in the notion of cleaning. You are their personal cleaning expert. You can fix their vacuum cleaner and you know how to find the right bags and filters (something that is quite difficult these days). So why not show them the worth of professional cleaning products available right in your own store? No matter how bad some may perceive the economy, they are still going to clean their homes. Simply explain the true value of super concentrates and you’ve solved their cleaning needs and made a nice profit. Dealers are choosing to sell Pure Power products because Lindhaus supports them with demonstration scripts and tools to start with. Some of the most valuable sales tools Lindhaus offers are “Ten Steps In Ten Days to $10,000 Annually”, “The Demo”, and the Cliff Brady Pure Power DVD. As one dealer put it in a letter to Lindhaus: “Our repeat sales say it all. Pure Power Stain Remover is a product that our customers like. We have carpet cleaning franchise owners who buy Pure Power instead of the franchisee brand because Pure Power works better. We recommend the aerosol for carpet and the quarts for upholstery. Our buy one get one free offer has helped us move a lot of product. We use a car mat with magic marker “stains” for a winning demo. The ink disappears and another sale is made. Satisfaction is strong with both residential and commercial customers. You know you’ve got something when a customer makes a special trip for a can of Pure Power Stain Remover.” The only place consumers can get Pure Power products are from a local vacuum or sewing shop. Every one can sell Pure Power and feel a difference in the bottom line. Call Lindhaus USA at 1-800-498-7526 to partner up for profit. Reprinted From Floor Care Professional, November 2008 |