Kizer & Bender

to present VDTA/SDTA keynote Feb. 21, 2008 8:30 a.m.

Prospering in Turbulent Times
Strategies to Pull Customers Closer,
Maximize Sales & Increase Profits!

During Prospering in Turbulent Times, Rich Kizer & Georganne Bender share what they've found it takes to be successful in today's crazy and competitive marketplace. You'll learn strategies, tactics, tips and techniques to improve your operation, thrill your customers and dramatically improve your bottom line.

You'll learn what today's demanding customers expect; how the new hyper-competition affects your business; how to see your business exactly as your customers see it; street savvy relationship building techniques to spin your doors; low cost, no cost ideas to motivate associates; and more.

Prospering in Turbulent Times is loaded with strategies every retailer needs to know. You'll leave with great ideas that you'll be able to implement the second you return to your business!

There’s a celebrated saying in the retail industry: “If you don’t make dust, you eat dust.” To be competitive today you have to be the dust maker; doing things that surprise and delight your customers. You also have to do those surprising and delightful things on a consistent basis.

This seminar focuses on 10 things you can do RIGHT NOW to keep your customers close. You’ll learn: How to Treat Your Customers like Guests; Why it’s the Customer’s definition that counts, not yours; Easy Ways to Exceed Customers Expectations; How to do KIZER & BENDER’s 360 Degree Pass-By; How to Anticipate Customer Needs; Stealth Marketing Tactics Your Competition Can’t Trace; and more.

Rich Kizer and Georganne Bender
Rich Kizer and Georganne Bender are nationally recognized experts on customer diversity, “messing with the media,” marketing and promotion, and everything retail. In 2004, Kizer & Bender were named Two of Retailing's Most Influential People. Their unique consumer insights are frequently featured in the medias, including How Stores Hook You, a special report on ABC National News. Their book Champagne Strategies on a Beer Budget! has helped thousands of retailers improve their bottom line.

Reprinted from Floor Care Professional, November 2007