CWP WINS BEST NEW PRODUCT FOR FLOOR CARE SOLUTIONS PROJECT BASED DISPLAYS

CWP is humbled and appreciative of the dealer feedback in recognizing their Ceramic Tile and Area Rug Cleaning Solution Centers as winners in the new product showcase. CWP is also thankful for the help from numerous dealers giving testimonials on these new products and on their brushrolls to newer participants in the VDTA Show. Sharing success stories is a key benefit of attending this event. Dealers were also excited about some of the new OEM brushrolls that CWP will be introducing in late April and later in the summer that will generate new sales.

"CWP is proud and honored to have this partnership with the VDTA and their dealers for over 25 years. Earning your trust and your business by providing unsurpassed quality brushrolls and floor cleaning products has been a wonderful journey. From one American business to another…Thank You!" stated CWP General Manager, Bruce Ziegler.

"We were encouraged to hear that many dealers were having good sales during the first quarter of this year. It sounded like consumers were starting to buy again. Staying persistent and optimistic was a common theme of many of the conversations we had with fellow dealers," stated Ziegler.

Many dealers were uncovering new markets to sell to. One example involved targeting the Jan/San market with CWP’s Tile Diamond ceramic floor cleaning system. Contractors who clean and maintain local schools, offices and municipal buildings are prime targets for their patented floor cleaning tools which compliment their electric floor cleaning products. Whether it was sold to a contractor or a consumer, dealers appreciated the fact that they didn't have to worry about big box competition and that the products were made in the USA!

"Capitalizing on emerging trends along with expanding the largest assortment of aftermarket brushrolls even further, will continue to be our focus. Dealers need exclusive brands, unsurpassed quality and unique products that give consumers and contractors more reasons to patronize their stores" said Ziegler.

CWP is ready, willing and able to provide this type of dealer support. Congratulations go out to the following two dealers who were selected in the VDTA Show Raffle to win a fully stocked Floor Care Solution Center:

--David and Brigitte Witucki from Bay Area Sew & Vac, Webster, TX

--Greg Morgan from Orem Vacuum in Orem, UT

For over 70 years, CWP Technologies (formerly known as Cleveland Wood Products) has been a leader in providing high value solutions to its customers in the floor care industries through an array of capabilities: Engineering, Design, Quality and Innovative Products. World renown for its brushroll products, CWP Floorcare is proud to say "Made In The USA!"

Reprinted from Floor Care Professional, May 2010