Industry News

Husqvarna Viking hits the road in a style all their own

Following a great experience at VDTA/SDTA Convention, Husqvarna Viking hit the road! The Husqvarna Viking Mobile Showroom Tour officially kicked off on March 21, 2009, and will visit more than 130 dealer locations in the U.S. during the next nine months. The 55 foot custom mobile showroom brings all of the latest and greatest elements of Husqvarna Viking right to the doorsteps of Husqvarna Viking dealers and their customers.

When times get tough, the industry leaders bring out their best game. Husqvarna Viking is leading the pack with a program so big, you will have to see it to believe it.

From the outside, the custom 55 foot trailer features the unmistakable Husqvarna Viking signature red background that is complemented with larger than life images of the Husqvarna Viking Designer Diamond sewing and embroidery machine. As people travel down the road, they pull up behind this impressive vehicle and will be mesmerized by the enormous “Keeping the World Sewing” logo and the messages to follow it at www.sewwithviking.com. But the best part is what is inside the spectacular vehicle.

Everyone who enters is then engrossed in breathtaking samples and the latest Husqvarna Viking products. Right in front of your eyes, under the spotlights, is the actual Designer Diamond Red Dress sample, created in Sweden. On every wall, in every corner, there is inspiration just staring right back at you. Amazing quilts, beautiful garments, and so many more ideas are there to get your creative juices flowing. Inspiration is only one part of this mobile showroom.

Husqvarna Viking dealers guide visitors into this world and a Husqvarna Viking educator is there to assist and showcase what consumers could create with the incredible Husqvarna Viking sewing machines and accessories. The featured products include the Husqvarna Viking Designer Diamond TM sewing and embroidery machine, the Designer Topaz TM 20 sewing and embroidery machine, the 4D TM Professional Embroidery Software, the Sapphire TM family of sewing machines, and much more.

Even with the sensational samples and the latest Husqvarna Viking products, there is even more excitement on this tour. Husqvarna Viking has worked with their participating Husqvarna Viking dealers to offer factory direct, never before seen prices on all of the featured products in the Mobile Showroom. These offers are so incredible that they can only last for the four-hour event. When the Husqvarna Viking vehicle leaves, so do these offers.

Consumers have been lining up at these events to not only experience this innovative event, but to go home with brand new Husqvarna Viking products at never before seen prices.

In order to find out the latest about this tour, including the schedule, pictures from the road, and special offers, check out www.sewwithviking.com.

Reprinted from SQE Professional, May 2009