Arrow introduces new cabinets during Las Vegas Convention

Arrow Sewing Cabinets, Elkhorn, WI, introduced several new sewing cabinets at the VDTA/SDTA Show in Las Vegas. These new cabinets complement a broad line of value-priced sewing cabinets offered by Arrow.

The new quilting and embroidery cabinet affectionately called “Bertha” focuses on the trend toward very large sewing machines. To support the need for a large work area, Bertha features 17 square feet of work area, including a large folding quilt extension on the rear of the cabinet. The quilt extension slides along the back of the cabinet to provide work area where it is most needed, depending on the project.

Bertha also features a large 22 9/16” x 11 1/2” opening to accommodate even the largest machines, while still allowing center-needle sewing. Like nearly all the Arrow cabinets, Bertha features a three-position airlift however this lift supports a 45# machine; they don’t call her Bertha for nothing! Storage in the door, snag free hinges, and a choice of finishes makes this cabinet a must have unit.

The new “Auntie Em” cabinet features a retro 1950’s look with a gingham curtain to disguise the machine in the storage position. Consumers will also get the curtain pattern to make their own curtain to match their sewing studio’s décor. Despite the low dealer cost, “Auntie Em” still features four drawers for storage, a three-position airlift, and a universal insert.

“The dealers really loved the look of the Auntie Em cabinet,” said Hether Miles-Fiess from Arrow. “It is really one of the few cabinets in the market that offers a non-standard look.”

Color was also evident in the Arrow Cabinet booth beyond the blue gingham curtain of the Auntie Em cabinet. Arrow also introduced a new black version of their popular compact airlift cabinet.

“It seemed about time for sewing cabinets to offer something more than just plain old white and wood grain, “ commented Miles-Fiess.

Arrow has been building cabinets for more than 40 years and has more than two million satisfied customers. Dealers have found that their savings in freight and storage, not to mention the quick delivery time from Arrow, are more than adequate to overcome their initial resistance to kitted furniture.

“It is almost impossible to find any home that does not have some RTA furniture in it today. It is just as durable, easy to assemble, and can be 50 percent to 70 percent less expensive,” said Miles-Fiess.

You can learn more about Arrow Sewing Cabinets by visiting their Web site at www.arrowcabinets.com, or contact Hether Miles-Fiess 1-262-741-6243, hether@arrowcabinets.com.

Reprinted from SQE Professional, May 2007