Miele dealers are cleaning up by selling more than vacuums

Business improvement means moving forward from the present situation by expanding into new markets, becoming more visible to the public, and showcasing new products along with existing merchandise to your customers. With that said, many vacuum dealers have found success by extending their offerings to include Miele appliances, such as coffee systems, dishwashers and laundry machines.

“If you have the space in your store, Miele appliances can definitely add to your appeal and take you to a new level. Miele is a quality item and you want to sell these fabulous products in your store,” stated Jody Witt, general manager of Vacuum Cleaner Hospital.

If you can satisfy your customers with high quality products and extra service, most likely you will receive a repeat customer or a referral to your store.

“I have sold several dishwashers and customers love them! The quality and integrity of Miele appliances really hold up. Anybody who owns a Miele product will agree that it is well worth the investment. Overall they are well-made machines,” stated Witt.

Paul Morris, owner of Brothers Sew & Vac, related, “I highly recommend looking into selling Miele appliances. This is a company with quality products that offers a wide variety of high-end toys for a consumer who is looking for luxurious appliances, such as Miele’s coffee systems and steam ovens. By selling such a quality product, I believe Miele appliances have increased our profitability.”

If you are interested in learning more about how to increase sales by expanding your line into household appliances such as laundry, dishwashers and culinary products, call your Miele sales manager or 1-800-843-7231 and they will connect you to a sales specialist.

Miele’s Honeycomb Care™ Laundry Collection gives dealers a clean advantage
Miele’s new Honeycomb Care™ Laundry Collection easily and safely launders woolens, silks and other delicate fabrics once washed by hand or sent to a dry cleaner. Honeycomb Care’s wide range of programs offer options for gently and effectively cleaning nearly every item of clothing found in a typical American home. These high performance machines are a perfect complement to your Miele vacuum line as they offer the same durability, innovation and quality story.

Miele’s patented Honeycomb Drum™ is the heart of the new fabric care system that extends the life of all washables by four times by reducing contact with the water exit holes which is typically where other drums would damage the fabric. The secret to this quantum leap in patented technology is in the ingenious engineering of a convex network in Miele’s stainless steel washer drums. (The pattern actually resembles a bees’ honeycomb, hence the name.)

There is a wide selection of Honeycomb Care™ models available, including standard and large capacity units that can be stacked in a closet or fit under a counter, super large capacity units that sit on appliance stands for added storage and loading convenience, as well as professional systems that wash up to 70 pounds of laundry with special programs for yacht sails and equine blankets.

For more information on how to sell these fine appliances, log on to miele.com, call your Miele sales manager, or call 1-800-843-7231.

Reprinted from Floor Care Professional, May 2007