The next VDTA/SDTA Convention & Show will be in
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February 27 - 29, 2012
at the Ernest Morial Convention Center

Industry News

Baby Lock is new sponsor of “Fons & Porter’s Love of Quilting”

New Track Media, owners of Crafts Media LLC, a leading publisher of quilting periodicals and producer of the PBS show "Fons & Porter's Love of Quilting," announces a new partnership with Baby Lock. The hosts of the show will sew exclusively on Baby Lock sewing machines.

"We have a great friendship with Baby Lock, and we're pleased to welcome them as a sponsor!" said Marianne Fons.

"Fons & Porter's Love of Quilting" has aired on public television for 14 years, and is carried in 94 percent of U.S. households, according to PBS carriage reports.

Two 13-episode series of the show are produced each year, and released to public television stations across the country. Each episode teaches one or more quilting techniques. Skill levels range from beginner to advanced. Projects chosen for the TV show are also featured either on the Fons & Porter Web site (www.FonsandPorter.com) or in one of the Crafts Media quilting magazines.

Crafts Media is the publisher of Fons & Porter's Love of Quilting, the largest circulated quilting magazine in the U.S. The publisher's other titles include Easy Quilts, Kids Quilts, and Baby Quilts.

Baby Lock offers a full line of products that enhances the love of sewing, including advanced quilting and sewing machines, sergers, embroidery products and exclusive software. For more information about Baby Lock, call 800-422-2952, or visit www.babylock.com.

Baby Lock is kicking off a year-long contest in conjunction with this announcement. Baby Lock will be giving away the sewing machine the hosts use on the show, and Koala Studios will be giving away a cabinet that matches the one on the set. Go to www.FonsandPorter.com/contest for complete details.

"We are thrilled to partner with such an enthusiastic company, and look forward to a long, productive relationship," commented Kristi Loeffelholz, publisher of Fons & Porter's Love of Quilting.

Reprinted from SQE Professional, March 2010