New Ultra-Light UV Sweeper by PurATron Sweeps Competition Under the Rug

Resource Partners Enterprises Keeps Advertising Costs Low to Create Super Selling Sweeper

Canton, OH — The PurATron UV Sweeper is the world’s first ultra-light, self-propelled UV Sweeper with onboard tools. After only a short time, it’s already made quite an impact in the retail world.

Julius Toth, known nationally as The Healthy Home Professor, was one of the main designers behind the PurATron UV Sweeper. The former award-winning vacuum dealer of almost 40 years had this to say about the product: “It’s the easiest sale you’ll ever make… period.”

The idea of “easy sales” is nothing new to Resource Partners Enterprises and its extensive dealer network. With the help of the national advertising surrounding the EdenPURE, Sun Twin and PurATron product lines, many have come to recognize Resource Partners Enterprises for its ability to send ready-to-buy customers to the doors of their dealers.

Like the EdenPURE heater, the PurATron UV Sweeper is also an easy sell but it works on a completely different principle. EdenPURE heaters sell because they are backed by national advertising. The PurATron UV sweeper, however, sells because there is virtually no advertising behind it.

Toth explains, “When I came up with the design for the new PurATron UV Sweeper, I needed to address the key selling point: positioning. All dealers need to do is put the PurATron UV Sweeper next to a million-unit-a-year-selling name brand cleaner. It’s comparable (and better in many ways) than their best unit. Mainly: it’s twice as nice because it’s half the price!”

Because of the minimal amount of advertising associated with the PurATron UV Sweeper, RPE is able to keep the cost down. Passing that savings along to customers is what makes the PurATron such a strong seller.

But, besides price, what is it that makes the PurATron UV Sweeper so special? “The fact that PurATron is the world’s first ultra light sweeper that has onboard tools as well as HEPA filtration and high-efficiency UVC germ-killing purification,” said Toth. It doesn’t just sweep; it sanitizes while it sweeps.

According to Toth, “The feature-loaded PurATron is sold before we ever get done demonstrating it at the POP comparison display. We simply could not keep them in stock! We are cleaning up!

For additional information, visit the Resource Partners Enterprises’ booth at the VDTA show or go online to http://www.rppurchase.com

Reprinted from Floor Care Professional, March 2010