The next VDTA/SDTA Convention & Show will be in
New Orleans, LA
February 27 - 29, 2012
at the Ernest Morial Convention Center

Schmetz: Get To The Point!

Euro-notions, USA distributor of Schmetz household needles, announces the 2009 “Get To The Point” campaign to build on already strong consumer brand loyalty throughout the United States.

Jerry Smith, Euro-notions president stated, “Sewing enthusiasts understand Schmetz sewing machine needles are of the finest quality. This campaign is about building on that brand loyalty, educating the consumers about which sewing machine needle should be used for each specific application, and building a strong network of designer testimonials. Consumers will buy more needles!”

To kick-off the “Get to the Point” campaign Rhonda Pierce, marketing director, presented “Get to the Point” as an educational seminar in February at the Puyallup 2009 Sewing & Stitchery Expo -- the largest consumer sewing show in the country. The seminar started with a video clip of Schmetz needle production and a brief history. The focus of the presentation was to explain the anatomy of a needle and the importance of matching the proper sewing machine needle to the project.

The “Get to the Point” campaign accelerates to the next level with the new Schmetz “Designer Program.” Schmetz will enlist the best speakers, designers and writers in the sewing industry to provide testimonials and select their own collection of “favorites.”

Schmetz sewing machine needles are your customers’ “consumable.” Take advantage of the 2009 “Get to the Point” program. Schmetz will drive consumers to your store -- be sure you have the right stock! The Schmetz educational program is available as a free download. Play it on a laptop next to your needle display where the new “special collections” are available. Use the program in your machine owners’ classes. PUMP UP YOUR SALES. They can afford to buy the very best sewing machine needle…Schmetz is an affordable luxury that can pay your rent.

To take advantage of the “Get to the Point” program -- and find out more about the special collections -- visit Booth #1500 at VDTA/SDTA Convention in Las Vegas or contact Rhonda Pierce at rpierce@euronotions.com.

Reprinted from SQE Professional, March 2009