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Industry News

ESSCO announces 16th annual catalog update

The industry standard ESSCO master catalog will be updated for the 16th year in a row on June 1, 2009. When completed in 1994, the catalog 600 pages and contained nearly every vacuum cleaner brand and model that was available for sale in the United States. Many companies would have wrapped up the project and called it a day but the ESSCO team realized that the catalog would begin to age the very day it was released because the vacuum cleaner industry is dynamic and ever changing. It was decided at the time that an update to the catalog would be done each year and models and brands would grow and change but one fact would remain which is that the ESSCO catalog would always remain the most up to date and complete catalog in the vacuum cleaner industry.

Fast forward to 2009 and after 16 annual updates the ESSCO catalog has changed immensely. Now at nearly 1,000 pages the book is a lasting testament to the changes the industry has seen in the last 16 years. Few would have thought that in 2009 the filter section of the ESSCO catalog would become the paper bag section of the 1990’s as consumers embraced bagless technology and fewer yet would have predicted that the mighty Hoover and Royal would ever be purchased and run by an offshore entity. The emergence of the Dyson brand, the exit of Sharp and the introduction of more and more brands and models of vacuum cleaners that need to be repaired reinforce the importance of continuously updating the ESSCO catalog. With current economic conditions it is imperative that independent vacuum dealers have the resource to be able to provide parts and repair as many brands of vacuum cleaners as possible. The team at ESSCO is committed to providing exactly that resource to all independent vacuum dealers.

Another valuable resource for dealers is the ESSCO Web site. The site www.essco.net has become the most popular Web site for dealers for exactly the same reason the catalog remains the industry standard. The Web site contains more than 4,000 schematics in an easy-to-search format and is the most complete resource in the industry. Schematics are added daily to the site as new models are introduced at retail and emerging popular repair parts are added to popular parts sections of the Web site. Dealers can log on to look for a part, find a price in real time, see if the item is in stock and place the item on order which will be shipped the same day from ESSCO. Dealers can drop ship vacuum cleaners directly from the ESSCO’s warehouses in Cleveland, OH, and Jacksonville, FL, to save time in transit and shipping charges. News items, specials and coming attractions can be viewed as well. The Web site is only available to dealers and offers no ability for consumers to see any content of the site.

The Web site is available 24 hours a day and seven days a week.

The ESSCO catalog and Web site are free and available to all independent vacuum dealers simply by calling 1-800-321-2664. Free training and support on how to use www.essco.net is always available by calling the same toll-free number.

The ESSCO team remains committed to the independent vacuum dealer channel and sees an exciting future for the industry. The ESSCO catalog and Web site will change and grow with the industry and will always be the complete industry standard resources that dealers have come to expect from ESSCO.

The 16th annual ESSCO catalog update is free and will be shipped with orders to current ESSCO customers beginning in June. All independent vacuum dealers can call 1-800-321-2664 to receive a free catalog update.

The 16th annual ESSCO catalog update will include:

Bissell Healthy Home Bagless upright models 5770, 5900, 6100.
Momentum Bagless upright models 3910, 6390, 82G7.

Built In New and expanded mini catalog section.

Eureka Capture bagless upright models 8802AVZ, 8803AVZ.

Cirrus Complete schematic set.

Hoover Windtunnel Bagless models S3755, S3765.
Windtunnel Cyclonic upright model U5780-900.

Royal Dirt Devil Ultra Vision Turbo upright models 087300, 087305.
Purpose For Pet Upright models 14000, 14005.

Counter Sales Expanded section to include Bona and Freshwave lines.

Equipment New lines including Eureka central vacuum, Dirt Tamer, Filter Stream, Hoover Platinum.

Reprinted from Floor Care Professional, June 2009