Industry News

Consumers Digest rates two machines from Brother as “Best Buy” in sewing & embroidery

With a nod to what many home sewing enthusiasts have thought for years, Consumers Digest magazine has awarded “Best Buy” status to two machines from Brother International Corporation’s extensive line of embroidery and sewing machines. The machine models -- NX-650Q and SE-270D -- were lauded by the magazine’s testing panel for their feature-packed value and performance.

The “Best Buy” designations were part of Consumers Digest’s February 2007 issue, which rated non-computerized sewing, computerized sewing and embroidery models from several machine manufacturers and suppliers. Brother was one of only two suppliers represented that earned “Best Buy” status for more than one model.

The SE-270D embroidery and sewing machine, which Consumers Digest rated its “Economy Best Buy” among embroidery machines, has 70 built-in embroidery designs, plus an additional 27 designs based on Disney characters. It also has 98 built-in stitch functions, five built-in lettering fonts, 10 built-in one-step buttonhole styles, and the Brother-exclusive quick-load thread cassette system for fast and easy threading. The machine has a 25-year limited warranty.

The NX-650Q, which earned Consumers Digest’s “Midrange Best Buy” among computerized sewing machines, has 67 built-in decorative stitches, three built-in lettering fonts, 10 built-in buttonhole styles, 14 needle positions and 10 memory “pockets” for user-defined combinations of stitches. 

In accompanying text, Consumers Digest highlighted some of the market’s trends in sewing and embroidery machine features, including advancements in needle threading. “The new Brother SE-270D makes it even easier,” stated the article.  “Just insert the thread spool into the machine’s cassette, and the machine does the rest. This threading system is exclusive to Brother.”

“Convenient features such as Brother’s easy to use threading system are just one aspect of machine’s functionality which is attracting attention in the blooming home sewing market,” said Dean F. Shulman, senior vice president of Brother and head of the company’s Home Appliance Division.

“Today’s sewers -- both new and established -- crave the surge of satisfaction that comes from being creative. Time-saving features like automatic threading simply mean more time for sewing and embroidery,” Shulman said. 

To learn more about Brother’s extensive line of sewing and embroidery machinery, visit www.brother.com.

Reprinted from SQE Professional, June 2007