The next VDTA/SDTA Convention & Show will be in
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February 27 - 29, 2012
at the Ernest Morial Convention Center

Industry News

CWP launches new patented products that are an independent dealer exclusive

Are you ready to take advantage of the fastest growing carpet category? Are you ready to give your customers something that Target, Wal-Mart, Sears or other big box stores can’t sell? Are you ready to bring new sales and additional credibility to your store?

The new CWP Carpet Cleaning Solution Center will deliver the results for you and your customers. Research conducted with consumers has shown that they want unique cleaning solutions that provide value, are easy to use and contain all the needed products in one merchandising display.

The Rug Renovator cleaning system is the smart answer to address all carpet and area rug cleaning needs. Best of all, it saves the consumer money versus paying a professional carpet cleaner. All of this is done without the consumer ever having to bend over and scrub or clean their carpets and rugs. CWP’s patented Rug Renovator cleaning tool along with advanced encapsulating shampoo chemistry will exceed everyone’s expectations!

“Capitalizing on emerging trends is our focus with these new products. No one is addressing area rug cleaning and utilizing encapsulating cleaners like we are,” stated Bruce Ziegler, general manager of CWP.

Area rug sales grew at seven times the rate of carpeting. Despite the proliferation of area rugs in many homes, there are few alternatives left to consumers (other than professional cleaners) for cleaning these sometimes expensive rugs. This cleaning system also addresses another hot market -- pets. In homes that devote a large area to hard floors and have pets, area rugs become a “safe haven” for dogs and cats to lie on.

Ziegler stated, “In addition to the normal wear and tear that area rugs experience, homes with pets find themselves needing to clean those areas where pets congregate on a continual basis. Our cleaning system affords the pet owner to clean those areas as often as needed without breaking the bank!”

Today’s consumer takes great pride in their home and is looking for value based solutions. Keeping it clean and attractive requires ongoing maintenance. Foot traffic, pets and gravity mean that carpeting and area rugs collect more dirt, hair, crumbs, allergens and spills than any other household surface. Over time, routine vacuuming is not enough to revive the look of carpeting from worn-in dirt, stains or other contaminants. The Rug Renovator cleaning system features a patented cleaning tool along with one of the first retail versions of low moisture encapsulating carpet shampoo that will renew the look of carpeted areas. The benefit of this shampoo is that it is a superior cleaner/spot remover and it leaves no sticky residue like most spot removers and shampoo. No rinsing is needed. Just vacuum the area that you clean upon drying and you’re done. These products are so good that you can sell these to commercial cleaning contractors as well.

Order now from your favorite distributor and receive the merchandising display free with a qualifying order. Consider this to be CWP’s version of an economic stimulus package. For more information, call 1-800-344-4975, or visit www.cwpfloorcare.com.

Reprinted from Floor Care Professonal, July 2009