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February 27 - 29, 2012
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Dealer utilizes TORNADOPOWER monthly sales contest to drive sales & profits

Central vac dealers are always on the lookout for low-cost, high impact ways to generate sales and motivate their sales team. That’s why for many dealers the monthly TORNADOPOWER® sales contest, sponsored by Wincor Inc., has struck a chord.

“The TORNADOPOWER® monthly sales contest has generated a lot of buzz at our store” said Gary Phillips, owner of Gary’s VacuFlo in Portland, OR. “Since the contest began, we have encouraged our inside and outside salespeople to compete, and several have been monthly winners.”

Phillips said that such sales contests offer the store benefits on multiple levels. He noted, “In my experiences, sales contests like this are very effective in boosting employee morale and driving sales, and this contest has proven the same as our sales of TORNADOPOWER® have increased. Best of all, my company and employees reap the benefits, and it costs me nothing!”

Gary’s VacuFlo was an early dealer of TORNADOPOWER® Cloths, and Phillips said his experience with the product has made him a strong supporter.

“Any costs associated with being in the TORNADOPOWER® business are minimal compared to the potential benefits, which include increased customer satisfaction, increased contact with the customer and just a fun productive working environment,” said Phillips. “Our salespeople love to sell central vacuums, and TORNADOPOWER® goes right along with that sale. We also have increased the sales of other accessories that we sell. All in all, TORNADOPOWER® Cloths represent a win-win situation for everyone involved.

One of the salespeople at Gary’s VacuFlo who has cashed in on the monthly sales contest is Brandi Olsen. Olsen, who was recently the winner of a $50 Visa gift card for her sales abilities, said selling the product has been simple and fun.

“When a customer comes in to buy accessories, or bring in or pick up a repair, I ask them, ‘Have you ever cleaned you vacuum pipes?’” said Olsen. “If they say no, then I demonstrate TORNADOPOWER® Cloths and explain the primary benefits: cleaning, deodorizing, maintaining and testing your system. Then, when I get done I ask them if they would like to purchase the product. Nine out of 10 people end up purchasing.”

To get started with the contest, dealers can download a registration form from the Wincor Inc. Web site at www.tornadocloth.citymax.com/f/TORNADOPOWER_CONTEST_TRACKING_SHEET.pdf.

To order TORNADOPOWER® Central Vacuum Maintenance Cloths, contact your preferred reseller. To inquire about becoming a dealer, contact Wincor Inc. by calling toll-free 1-800-956-5170, contact them via e-mail at sales@wincorinc.com, or visit their Web site at www.wincorinc.com.

Wincor Inc. is a company specializing in tools and services for the central vacuum industry. Wincor also offers troubleshooting and maintenance solutions for central vacuum dealers throughout North America.

Reprinted from Central Vac Professional, July 2009