The next VDTA/SDTA Convention & Show will be in
New Orleans, LA
February 27 - 29, 2012
at the Ernest Morial Convention Center

Meet Michael Guld

VDTA/SDTA announces Mr. Guld as keynote speaker for upcoming 2009 Las Vegas Convention

VDTA/SDTA is pleased to announce that Michael Guld will be the keynote speaker for the upcoming 2009 VDTA/SDTA Convention in Las Vegas, NV.

Mr. Guld is an entrepreneur, radio commentator, and a nationally recognized author and speaker. As President of The Guld Resource Group, he speaks and consults about how to increase sales performance, marketing exposure, employee productivity and create a world-class service experience.

At the 2009 VDTA/SDTA Convention in Las Vegas on March 12, Mr. Guld will present “When the Going Gets Tough.”

“It’s not easy being in business today,” Guld said. “With increasing competition, decreasing margins and depressing daily economic headlines, it can leave some immobilized and leave others dazed and confused, scrambling for short term answers.”

So what do you do when “the going gets tough?”

Mr. Guld says the only answer is “the tough get going!” He shared, “We still have businesses to run, employees to support, families to feed and most importantly, new customers in need of outstanding products and services that we deliver!”

During his keynote, Mr. Guld will share insight on how to take charge and regain control of your destiny by showing you how to:

• Ignite (or re-ignite) your passion for the business.
• Recommit to your personal and professional goals.
• Successfully compete in a crowded marketplace.
• Redefine and live your value proposition.
• Maximize the three legged stool for new business development success (sales, marketing, and PR.)

Throughout his career, Mr. Guld has helped hundreds of companies grow their businesses and has become a valuable resource in advising his clients on all aspects of their strategic initiatives. As a business development specialist his interviews and articles have appeared in over 100 business and trade publications in the last year. He is also the author of a nationally acclaimed broadcast sales and marketing book called The Million Dollar Media Rep.

Mr. Guld received his BBA and MBA from the University of Georgia. Currently he sits on the Board of Directors for the Better Business Bureau and the Retail Merchants Association in Richmond, VA.

During the VDTA/SDTA Convention, Mr. Guld will present a seminar in addition to his keynote. The seminar, “Build Your Profits Through People, Promotion, and Passion” will be held March 13 from 8:30 to 9:30 a.m.

Sharing the focus of this seminar, Mr. Guld said that too often in today’s competitive business environment, the focus of attention is on “profit.”

He said, “But as the saying goes ... if you spend all of your time watching the scoreboard, the ball is going to hit you in the face! Like the winning score in a ballgame, ‘profit’ is the end result of playing a great game! By focusing your energy on just three areas, you will win over your employees, win over new customers ... and profits are sure to follow.”

Mark your calendars today -- so you are sure to be in the audience when Mr. Guld shares his presentations at the 2009 VDTA/SDTA Trade Show & Convention!

Reprinted from SQE Professional, January 2009