The next VDTA/SDTA Convention & Show will be in
New Orleans, LA
February 27 - 29, 2012
at the Ernest Morial Convention Center

Industry Products

Multiply your profits with TORNADOPOWER®

In today’s tough economic times, smart business owners are always on the lookout for products and services that won’t just sell, but will actually deliver increased profits and a recurring revenue stream.

For Clint Miller of CJ Miller Vacuum Center in Harleysville, PA, multiplying his profits was as easy as adding TORNADOPOWER® Central Vacuum Maintenance Cloths into the product mix.

“From the start, we have had great success with TORNADOPOWER® cloths,” said Miller. “We usually sell more than two cases per week. In fact, we recently showcased it at an open house and sold two cases in one day!”

Miller said that part of the product’s appeal for dealers is that it makes a great add-on item to any purchase. But he says one of the most powerful dealer benefits is that it serves as a great “bridge” item to get customers thinking about their central vac and central vac accessories.

“When a customer stops in to pick up something else, we also make a point to show them TORNADOPOWER® cloths,” he said. “We talk about the benefits, demo the product through our system, and most of the time they purchase.”

In one recent example, Miller said a customer came into the store to buy two inlet valves (approximately $9).

He explained, “I asked if she had heard about the latest maintenance product for her system, to which she responded, ‘what do you mean maintenance?’”

Miller went on to explain how TORNADOPOWER® cloths are designed to lift out debris that doesn’t have enough volume to be moved completely through the piping, to pick it up and carry it out. He also mentioned that the product wipes down the walls of the pipes and hoses, keeping the system running smoothly. In the end, the customer bought the canister and other accessories -- totaling $58 worth of product!

Wayne Simonelli of North Shore Vacuum and Appliance, Middleton, MA, has seen firsthand how TORNADOPOWER® cloths can put dealers on the path to increased profits. Simonelli said that his store currently is averaging four cases per month in product sales -- new revenue that simply did not exist before TORNADOPOWER® cloths came along.

“This product has led to an increase in repeat customers coming into the store,” said Simonelli. “Also, when they stop in to buy TORNADOPOWER® cloths, that gives us an opportunity to talk to them about other accessories (bags, etc) or new items that we carry, and they tend to walk out with more than just the TORNADOPOWER® cloths.”

Additional profits, repeat business, and a recurring revenue stream – for dealers like CJ Miller Vacuum Center and North Shore Vacuum, seeing is definitely believing!

To order TORNADOPOWER® Central Vacuum Maintenance Cloths, contact your preferred reseller.

To inquire about becoming a dealer, contact Wincor Inc. by calling toll-free 1-800-956-5170, contact them via e-mail at sales@wincorinc.com, or visit their Web site at www.wincorinc.com.

Reprinted from Central Vac Professional, January 2009