New Products

Miele’s unique rotary iron cuts pressing time by 30-50 percent

Miele’s rotary iron (model B 890) makes quick, professional work of pressing linens, tablecloths, towels and clothing in 30-50 percent less time than a normal handheld iron. The secret to the iron’s timesaving ingenuity -- its user-friendly features and wide roller that speeds up ironing, no matter what size or shape the item is. The rotary iron’s ergonomic design allows the user to sit comfortably while pressing and even neatly folds large tablecloths and linens as they pass through the iron.

The rotary iron presses virtually everything from blouses and pants to duvet covers, napkins and tablecloths, all with a crisp and professional finish. Its design features rival larger, industrial machines but this powerful appliance has been specifically designed for in-home use and can easily be plugged into any 110-volt outlet. A smart finger guard detects when hands get too close to the heating plate and stops the iron’s rotation to avoid any risk of injury.

“Miele’s rotary iron is a ‘life-saver’ that has been around for decades,” stated Paul McCormack, senior marketing manager, Miele, Inc. “We’re seeing a rush of new interest and excitement in the rotary iron from time-pressured families who still want to enjoy freshly pressed garments and linens but who don’t have the time to iron conventionally. The iron is so easy to operate, anyone can iron and enjoy great results. The rotary iron is the crowning touch to Miele’s Honeycomb Care™ laundry system. Our tumble dryer controls actually have a rotary iron setting that leaves just the right amount of dampness in the fabric so when you run it through the iron, you achieve a perfectly pressed finish.”

“To maintain that perfect dinner party table from appetizer through dessert,” McCormack concluded, “we recommend using the brand new Miele Care Collection Fabric Protector in the final wash cycle. This amazing proofing agent shields the fabric from retaining liquid, so any spilled wine, water or gravy literally just beads up and can easily be wiped away.”

Miele’s B 890 rotary iron is engineered to fold away in a snap, so it can be compactly stored in a closet and sturdy castor wheels enable it to be easily rolled out of the way when not in use.

The rotary iron retails for $xxxx. To learn more about new or existing Miele products, contact your territory sales manager at 1-800-843-7231 or log on at www.miele.com.

Reprinted from Floor Care Professional, January 2008