The next VDTA/SDTA Convention & Show will be in
New Orleans, LA
February 27 - 29, 2012
at the Ernest Morial Convention Center
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The next VDTA/SDTA Convention & Show will be in |
Are You Getting Found? Turn Online Traffic into Foot Traffic in Your Store Local independent dealers, retailers or franchisees need to get found online to increase sales; therefore, Where 2 Get It will be hosting a seminar addressing this topic during the VDTA/SDTA Las Vegas Convention & Show in March. The seminar, called “Turn Online Traffic to Foot Traffic in Your Store,” will be presented on March 13 from 12:15 p.m. to 1:15 p.m. in Room N241 at the Las Vegas Convention Center. This session will give participants an understanding of the fundamentals of online marketing, allowing them to establish a clear Return On Investment (ROI) for their online advertising. Where 2 Get It will be offering exclusive discounts to VDTA members at the show for three affordable online marketing packages. Where 2 Get It is the leading provider of Local Search Marketing Services. Hundreds of companies, such as Hoover, Eureka, Miele, Bosch, Electrolux and Frigidaire rely on them to provide complete and accurate information about their retailers, so customers know where to find their products and services. Where 2 Get It is also an authorized Google AdWords Reseller. Las Vegas Seminar Preview The increase in spending is a direct result of shifting marketing dollars from traditional offline tactics because search provides for better “local” targeting as well as better tracking on your ROI. Traditional sources of information for local consumers, such as newspapers and print Yellow Pages, are becoming less relevant. The lines between offline and online marketing are blurring. Today’s successful marketers master the use of both online and offline stimulus (print ads, radio and TV) to drive online search behavior which in turn comes full circle to drive offline purchases. So the real question is, “Are you marketing at your customer or are you making your brand available using the medium of your consumers’ choice?” What tools are consumers using to initiate the search for locations? What are they looking for? And how do they expect to buy? Marketers need to understand the answers to these questions in order to turn online traffic into foot traffic inside their local stores. Approximately 20 percent of all search engine queries are for local products and services, and that number continues to grow. This means that even if you don’t sell your products online, you still need to use the Internet to find new customers. While this can seem like a daunting task for a small business owner, there are resources available to assist in the transition. And a great benefit of online marketing is that it gives business owners a measurable result, allowing them to make a direct connection between their online marketing investment and the resulting increase in sales. The best place for small business owners to start their online marketing efforts is with search engines. There are low-cost ways to establish a presence on search engines, as well as advertising programs that allow businesses to actively promote their business at a budget that makes sense. The most exciting aspect of search engine marketing is that your ads are only shown to local consumers who are searching for your product right now. Even better, you only pay for the ad when a consumer clicks on your ad and views your offer. It is simply the most targeted form of advertising available. Search ads are displayed based on the keywords consumers enter into a search engine. This allows business owners to be very specific about the customers they reach. When a consumer types a keyword that is related to a business’ products, they are shown a brief text ad that describes the business and the products and services offered. Additionally, business owners can show consumers a variety of ads that highlight the specific benefits they offer, allowing them to demonstrate what makes their business unique. And businesses don’t even need a Web site to take advantage of this opportunity. Where 2 Get It offers search marketing packages that include everything they need to get started, from the creation and management of the search advertising campaigns, to the hosting of the offer page. The business owner receives phone calls from interested customers, along with monthly reports containing information about who called and when. The business owner then compares their new customer records with the monthly call report and knows exactly how many new customers they received. Join Where 2 Get It in Las Vegas, NV, at the VDTA/SDTA Convention. Attend their seminar and start turning online traffic to foot traffic in your store! Reprinted from Floor Care Professional, February 2009 |