Industry News

Star Equipment & Supplies congratulates Panasonic promotion winner

Star Equipment & Supplies would like to congratulate Phillip Dieterle of P&D Distributing in Lamar, CO, as the prize winner of a Panasonic 50” diagonal Viera plasma flat panel HDTV. The promotion ran from June 18, 2007, through September 21, 2007, and was open to all dealers who purchased the Panasonic line of vacuums. For every Panasonic vacuum purchased, the dealer received a chance to win. Star received a large quantity of raffle entries during the promotion period, and the winner was picked electronically.

Danny Billingsley, Star’s sales manager, made the phone call to Dieterle and the overwhelming excitement in his voice was heard over the phone as he said, “You are kidding me! I cannot believe I won!”

“These are the best kind of phone calls to make,” said Billingsley. “Just imagine how you would feel if someone told you that you won a 50” flat screen TV! It was a lot of fun knowing that we were going to make someone’s holiday a lot more exciting and special. He will be telling this story for many years to come.”

Dieterle is pictured to the right being congratulated by Star Customer Service Manager Mike Principato.

“I was very shocked and happy to learn that I won the contest,” said Dieterle. “What great timing to win the prize just before Christmas.”

Dieterle started P&D Distributing in 1990 after being with Electrolux since 1984. He loves the freedom of being his own boss.

“I like the feeling of knowing that my success in this industry depends on me and no one else,” he commented. “Customer service is a big part of what I do. My customers are very important to me and I do everything I can to make sure they are completely satisfied.”

Dieterle believes that is how he beats the big box stores. He noted, “They get personalized service from me and I always go the extra mile for them which the big box stores don’t do.”

Star felt it was important to offer their dealers a reward with a contest to show their appreciation and acknowledge that they are aware of their great efforts and loyalty. Star wishes Dieterle continued success in the years to come.

Reprinted from Floor Care Professional, February 2008