The next VDTA/SDTA Convention & Show will be in
New Orleans, LA
February 27 - 29, 2012
at the Ernest Morial Convention Center

CWP’s Ceramic Tile Cleaning Solution Center

Tired of getting on your hands and knees to clean ceramic tile floors? Wouldn’t you like one cleaning tool and chemical that handles both tile and grout, allowing you to save time and money? Tired of promoting products that are sold by big box stores or sold directly to your customers? If you answered yes to any of these questions, the new patented Tile Diamond floor cleaning tool is the solution to all your customers’ tile floor cleaning needs. The Tile Diamond floor cleaning system will reduce the number of tools and chemicals in half! So throw away your toothbrushes that have been used to clean your grout! They should be used for your teeth.

CWP is proud to announce the launch of the Ceramic Tile Cleaning Solution Center, featuring the patented Tile Diamond cleaning tool. The Tile Diamond is the first hand held tool that cleans both tile and grout. Combined with the new CWP high performing organic acid based chemical that’s ready to use and safe, this cleaning system reduces the number of tools and chemicals in half. This no-rinse Tile & Grout Cleaner is safe around non-tile areas and leaves no residue upon wiping up the excess with CWP’s new Microfiber towel.

“Continuing our focus on emerging trends was again accomplished with this new cleaning system. Ceramic tile is one of the fastest growing hard floors in the industry. In fact, it is expected to be the number one hard floor surface by the year 2016. Consumers have been demanding a cost and time effective cleaning system like this one and we deliver!” stated Bruce Ziegler, general manager of CWP Technologies. Both consumers and Jan/San professionals have given their strong approval on this method of cleaning which has been field tested for over a year now. Not only can you attract retail traffic, you can also pull in building service contractors. Best of all, the only place they can find these products are with independent dealers!

The Tile Diamond tool features two types of bristles for cleaning. The red diamond shaped bristles are used to clean the hard-to-reach grout areas of tile. The secret is in the diamond shaped pattern which allows the bristles to stay vertical, thus allowing the deep cleaning of the grout. Turn the tool over and the gray bristles clean the tile surface. The Tile Diamond is lightweight, durable and has a customizing telescopic handle that adjusts to an optimal cleaning height. An 8” cleaning head allows the brush to maneuver into tight areas (ex: behind toilets).

CWP’s new Tile & Grout Cleaner features advanced organic chemistry that is safe and restores the look of both tile and grout. This no rinse solution leaves no residue and any excess can be quickly absorbed by CWP’’s Microfiber Towel.

The oversized cloth (16” x 16”) not only absorbs the extra solution, it also polishes the floor. This durable towel is machine washable for over five years or a minimum of 500 washings.

Research conducted with consumers has shown that they want unique cleaning solutions that provide value, are easy to use and contains all the needed products in one merchandising display. The Ceramic Tile Cleaning Solution Center delivers on all those needs and acts as a silent salesperson for your store. Take home brochures and an attractive graphics package will grab the interest of customers walking through your doors. Dealer feedback also played a big role in the development of this merchandising center. Thanks go out to Bert Hockenberry of Strongsville Vacuum, Inc. for his suggestions!

Order now from your favorite distributor and receive the merchandising display free with a qualifying order. Ask your distributor about CWP’s Carpet Cleaning Solution Center and how that can drive sales for you as well. Consider this to be CWP’s version of an economic stimulus package. For more information call 1-800-344-4975, or visit www.cwpfloorcare.com.

For over 70 years, CWP Technologies (formerly known as Cleveland Wood Products) has been a leader in providing high value solutions to its customers in the floor care industries through an array of capabilities: Engineering, Design, Quality and Innovative Products. World renown for its brushroll products, CWP Floorcare is proud to say “Made In The USA”!

Reprinted from Floor Care Professional, August 2009