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February 27 - 29, 2012
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Industry News

Nancy Terrell joins BISSELL® as vice president, marketing

BISSELL Homecare, Inc. has announced the hire of Nancy Terrell as vice president, marketing. Terrell will be responsible for expanding BISSELL’s leadership position within the floor care industry, increasing marketplace opportunities for its growing portfolio of brands and capitalizing on growth trends in consumer marketing. Terrell brings more than 20 years of experience in consumer packaged goods and in-depth knowledge of the industry sector to BISSELL.

We are delighted to have Nancy join our team as we continue to expand our marketing efforts and leadership position in the industry,” said Jim Krzeminski, BISSELL’s executive vice president of product development, sales and marketing. “Nancy’s experience, positive attitude and strategic approach to our business make her a perfect fit for our company.”

Terrell was formerly with TNS -- Landis Strategy & Innovation, a consultancy specializing in brand development and innovation for Fortune 500s, where she led the charge in consulting brands in the food and beverage and hotel industries. Prior to TNS, Terrell worked in business strategy, marketing and new product development with brands such as Philips Electronics, Nabisco, R.J. Reynolds, Pillsbury, Jantzen, Hershey’s Chocolate, Pepperidge Farm and Samsung. She has also consulted with BISSELL in the past.

Terrell has relocated from Palm Beach Gardens, FL, to Grand Rapids, MI. She attended the College of William and Mary for her undergraduate studies and earned her MBA in marketing and finance from Indiana University.

A 132-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is a floor care innovator and international manufacturer of home-cleaning products, including sweepers, vacuums, deep-cleaning machines and cleaning formulas sold at retail locations worldwide. The company, in its fourth generation of family leadership, is the seventh-oldest privately held manufacturing company in the United States.

Reprinted from Floor Care Professional, August 2008