IQAir Welcomes Vacuum Dealers to the Whole-House Air Cleaning Revolution!

IQAir’s new sales referral program gives vacuum dealers everything they need to immediately add a new whole-house air cleaning profit center to their already existing shops.

Ben Franklin was many things, a scientist, an inventor, a writer, a politician, a philosopher, and a printer. It was in his capacity as a printer that he created a marketing concept that lasts to this day – the idea of the turnkey business. Franklin’s turnkey business was print shops. He provided the training, printing presses, paper, ink – everything an ambitious young entrepreneur needed to enter the trade. In the same spirit of Ben Franklin’s concept, IQAir is now launching a new opportunity for vacuum shops: IQAir’s Perfect 16 Sales Referral Program. It delivers everything a vacuum dealer needs to add whole-house air cleaning profits to his already existing store.

“We are very excited about this new program,” said Glory Dolphin, CEO of IQAir. “It’s turnkey in every way. All a vacuum dealer needs to do is demonstrate and take the order. IQAir handles every thing else, from preparing marketing materials to the final installation and billing.”

Successful vacuum dealers always want to be able to guide their customers to the very best product, and that is what they will be able to do with IQAir’s new Perfect 16 whole-house air cleaning system. It is named the Perfect 16 because it is the world’s first true MERV 16 rated air filtration system. MERV is a rating system created by ASHRAE (American Society of Heating and Refrigeration Engineers) to independently test an air filters performance. MERV 16 is the highest possible MERV rating. In fact, the Perfect 16 is so impressive in its air cleaning ability that upon its introduction it was named Reviewboard Magazine’s “Product of the Year.” You can tell your customers with pride that the average home with the Perfect 16 installed experiences a 95 percent improvement in indoor air quality within just one hour. That’s cleaner, healthier air than on top of the Swiss Alps.

“In order to deliver IQAir quality we have to handle every aspect of the delivery, installation, and final testing,” said Dolphin. “To accomplish this IQAir has become the installer. We have specially trained IQAir service technicians who assure the installation process, but the process really starts with our dealer and their customer.”

Vacuum dealers learned long ago that air purifiers were a great profit center for vacuum shops. That is because customers who bought high-end vacuums are really buying a clean and healthy home. But until IQAir’s Perfect 16 Referral Program vacuum dealers were unable to sell whole-house air cleaning systems.

“This presented a problem for some of our existing vacuum dealers. We didn’t initially sell the system through vacuum shops because it required licensed HVAC contractors,” said Dolphin. “But some of our vacuum dealers started referring their customers to us for Perfect 16 sales anyway. They had accessed their customers needs, and they felt they needed whole-house air cleaning… at a level only the Perfect 16 could provide. When we saw that kind of dedication to customer service -- we knew we had to design a referral program that would let vacuum dealers sell whole-house air cleaning.”

One of those dealers referring whole-house air cleaning customers to IQAir was Fred Manu of Fred’s Fine Cleaning Center in Oak Park, CA.

“I had a customer come in with severe allergies,” said Manu. “When she described her problems to me -- I knew she needed whole-house air cleaning. She was very sick, and she needed the best. When you see situations like that, you don’t think of the sale. You think about helping your customer.”

It was Manu’s dedication to his customers that got IQAir President Frank Hammes to personally deliver the first Perfect 16 display to his store and enroll him as the first participant in IQAir’s new Perfect 16 Referral Program.

“Fred is exemplary of what IQAir looks for in its dealers,” said Hammes. “His store isn’t just a retail shop. It’s an education center. Every inch of Fred’s store is designed for him to be able to demonstrate and educate his customers about products that will help them live healthier lives.”

Here is how the Perfect 16 Referral Program works. All the vacuum dealer needs to do is set up their whole-house air cleaning display. IQAir provides the posters, marketing materials, sales training and brochures. You place the order with IQAir. Then IQAir’s authorized installer delivers the Perfect 16 to the home and completes the installation. It’s that simple. You don’t even need to invest in inventory because IQAir’s installer makes the delivery for you. And the sky is the limit on the creativity you can put into your floor display -- because THAT is all you need to make sales.

“I’m actually building an island in the middle of my new store,” said Manu. “Our store is known for its comprehensive approach to helping our customers achieve a healthy home environment. In the center or our new shop we will have our IQAir island. We are making the Perfect 16 display the center of our new floor layout.”

“The vacuum dealers we’ve enrolled in this new program love it,” said Hammes. “They recognize that whole-house air cleaning takes their ability to sell air purification to a whole new level. The Big Box stores simply can’t compete. And we’ve found that the word of mouth referrals from customers who get the system keep the phones ringing. Our dealers also find that they are able to continue to sell portable air purifiers to customers who buy whole-house systems.”

That’s it neat and simple, and that’s all there is to it. IQAir provides you with the sales training and materials. You demonstrate the product and take the order. Then IQAir delivers the product and completes the installation. It’s simple and complete -- a turnkey business opportunity that will have you making whole-house air cleaner sales faster than you can say “Benjamin Franklin.”

Reprinted from Floor Care Professional, August 2007