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Industry News

BISSELL® Versus™ Vacuum sweeps up Good Housekeeping VIP Award

Good Housekeeping has selected the BISSELL Versus™ Bare Floor Vacuum as one of 10 winners of its inaugural VIP (Very Innovative Product) Awards. The prestigious award celebrates revolutionary products that truly stand out for inventive approaches to helping families improve their lives in ingenious ways, big and small.

Good Housekeeping stated “Why didn’t someone think of this sooner? This slim vac’s V-shaped head gets into hard-to-reach nooks and crannies, in the corners, under baseboards, and around furniture legs, channeling the mess in. In our tests, it picked up 98 percent of dirt from tight spots regular vacuums tend to miss.”

The Good Housekeeping Research Institute reviewed thousands of products throughout the year and each winner was chosen after review by Research Institute scientists based on three key criteria: problem-solving ability, performance, and innovation. The Versus™ Bare Floor Vacuum was the only floor-care product to pass all three tests, demonstrating the validity of BISSELL’s mission to create products to meet consumers’ unique cleaning needs.

“As a leader in the floor-care industry, BISSELL is pleased to receive Good Housekeeping’s first ever VIP Award,” said Jim Krzeminski, BISSELL’s executive vice president of product development, sales and marketing. “BISSELL is committed to offering groundbreaking products for everyday needs and the Versus Bare Floor Vacuum is one of many that provide a better cleaning solution for consumers.”

The Versus™ Bare Floor Vacuum was created to quickly and easily pick up what other vacuums and disposable cloth bare floor cleaners tend to miss. Its unique v-shaped base makes it ideal to use when cleaning up debris in hard-to-reach places. The high-powered bare floor vacuum works by forcing large debris, such as pasta or cereal, into its center suction path, while finer debris is suctioned at and along the arms of the base. The result is cleaner corners and baseboards – no broom and dustpan required!

The Versus Bare Floor Vacuum retails for $79.99. To learn more about the Versus Bare Floor Vacuum and BISSELL’s complete line of floor-care products, visit www.bissell.com

Reprinted from Floor Care Professional, April 2009