Beam dealers “Suck Up” insight, product knowledge

A record number of Beam dealers converged in Dallas, TX, January 25-27 where they learned about a new product lineup that will cement Beam and dealers as national leaders in whole-house indoor air quality and explored strategies to thrive in a challenging market.

As the “Suck it Up” meeting theme implies, the 80 dealers attending the meeting spent their time in a series of learning sessions that focused on new products, dealer programs and selling strategies.

Building on IAQ Leadership
Headlining the meeting was the introduction of the Beam HEPA Air Filtration System that is 99.97 percent efficient at removing airborne particulate of 0.3 microns or larger. Three models were introduced, including the portable Model 3000 that can be moved from room to room and two bypass systems that are filter air from a home’s air return before it is sent through the forced air heating and cooling system. Installation typically can be done in 30 minutes or less.

“The addition of the Beam HEPA Air Filtration Systems puts Beam dealers head and shoulders above anyone else in indoor air quality,” said Russ Minick, president of Electrolux Central Vacuum Systems, manufacturer of Beam products. “Our dealers not only have the only central vacuum systems proven to relieve allergies, but they also offer best-in-class systems to eliminate airborne particulate.”

Intelligent, Quiet CVS
Dealers also were introduced to the new Beam Serenity IQS, an intelligent, quiet central vacuum system that offers the industry’s most powerful single-motor power unit. Available in 600- or 640 air watt models, the Serenity IQS power unit delivers up to 20 percent more cleaning power than competitive systems. In addition to the indoor air quality benefits the added cleaning power provides, the Serenity IQS collection receptacle has the silver ion, AlphaSan, infused into its resin, giving it permanent protection against mold.

The system also comes with a unique information system featuring an LCD display that informs the user of air flow restrictions, operating efficiency, hours of use, when to check the collection bucket and when to call for service. The display also provides accurate time and temperature readings. The Serenity IQS power unit also includes new noise reducing and anti-vibration technology to assure quiet operation.

Joining the Serenity IQS is the industry’s quietest electric power brush, the Beam Q. With three levels of manual height adjustment capability, the Beam Q offers superior cleaning of virtually any height or thickness of carpet. An onboard upholstery brush and crevice tool also assures quick convenient cleaning of virtually any surface.

Dealer-to-Dealer
Dealers participated in a series of panel discussions to share successful strategies for continuing to grow business with homebuilders as well as how to make significant inroads in home remodeling.

The meeting was the largest U.S. sales conference ever for Beam drawing principals and key staff people from more than 80 dealerships across the country. Among the attendees were 25 dealers and distributors who were honored for outstanding performance in 2007.

“Many of the dealers who attended this meeting have met the challenging environment head on with innovative sales strategies,” said Hartley, vice president of sales and marketing. “This meeting gave dealers an opportunity to learn successful approaches from their peers and to see a new product lineup that will generate excitement among their builder and homeowner customers.”

Reprinted from Central Vac Professional, April 2008